Making the grade: Back-to-school shopping habits

Making the grade At Each year, Deloitte surveys more than 1,000 consumers to find out more about their back-to-school shopping plans. Here are a few highlights from the 2013 survey, conducted between July 5-10. 36% of respondents are searching more online to get the best product or price (up from 24% in 2012). Top destinations for shopping: Top three items to be purchased: Discount/value 90% department stores School 96% supplies Office supply/ 43% technology stores 91% Clothes "Online sites" increased Пе 16 percentage points since 2012, moving from 8th place into 3rd as the most popular shopping destination for back-to-school items. 36% Online sites 82% Shoes Where parents are getting their back-to-school shopping ideas: Where children are getting their back-to-school shopping ideas: Reasons shoppers expect to spend more in 2013 on back-to-school*: 2013 57% Prices are generally higher 42% Family members 55% 51% 42% One or more of my children now need 41% other friends 36% Online Other friends more expensive items 25% School budget cuts mean I will need to Television 2012 pay more 37% Family members 26% 20% More children going to school this year 41% "Social media" jumped up 8 percentage points from 2012. Social media 37% Newspapers 16% My household has more money to spend Television *Percentages are among respondents who said they would spend more Top economic or household finance concerns that could impact spending: Smart phone ownership: How respondents are most likely to use their smart phones for shopping (among smart phone owners): 65% Higher food prices 80% own one (vs. 57% in 2012) 78% plan to 60% Higher energy prices 1. Get price info (66%) use it to assist with back-to-school 2. Download discounts, coupons, 54% Higher medical bills and/or premiums and sale info (60%) shopping (vs. 65% in 2012) 3. Get store location (55%) Source: Deloitte's 2013 Back-to-School Survey This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be held responsible for any loss sustained by any person who relies on this publication. Deloitte. As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2013 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited. www.deloitte.com/us/2013BackToSchoolSurvey