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Making Content Bright

Making Content Bright Key Marketing Stats and Insights This Holiday Season Holiday content consumption peaked on Cyber Monday in 2013, but there was another spike There are 26 days between Black Friday and Christmas this holiday season (more than both 2013 and 2012). two weeks before Christmas. Insight: Save some content for later in the season. You don't have to front-load it to engage your audience. 80% of consumers Mobile commerce will account for will use more than one device 33% of online holiday sales in the US. and 84% will begin shopping on one, then finish on another. 101.7 million U.S. consumers Mobile phone use amongst consumers increases will make purchases via their mobile devices this holiday season, the last three weeks of November and on Christmas Day. a 37.3% growth from last year. Insight: Optimize your content to work on tablet and smartphone, altering messaging for context to evolve over the season. Consumers were more likely 91% of shoppers say low price is "important to very important" in the decision to buy, but their clicks speak differently, according to Google. to click on content headlines about beauty and shopping than those about affordability, fashion or using positive adjectives. Insight: Copy counts. While affordability may be on consumers' minds, they're likely oversaturated with cost-heavy messaging. Last year, consumers referenced 12 sources of information before making a purchase, up from 5 sources three years earlier. 25% of shoppers surveyed by Google report using YouTube to search for a video related to a product they're considering in-store. 48% of holiday shoppers are "always or frequently" influenced by online ratings and reviews. One third of consumers opt to use their phones to find product information rather than asking a sales clerk. Insight: Maximize utility in SEO and creating content that educates consumers about products and allows them to share opinions. In short, During a season when retailers are fighting for consumers' attention and dollars, brands have the opportunity to connect with creative content that engages throughout the season. Consider how to minimize seasonal stress and be a resource for customers when they need it most. SOURCES: one spot" TM Think With Google, Five Holiday Shopping Trends Marketers Should Watch Think With Google, 2014 Holiday Shopper Research eMarketer.com, Holiday Shopping 2014 Trend Forecasts Outbrain, Content Marketing Insights for the 2014 Holiday Season www.onespot.com SALE

Making Content Bright

shared by onespot on Nov 18
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Whether you're celebrating Christmas, Hanukkah, Kwanza, Festivus or simply your right to eat your weight’s worth in pies and fudge, it’s the most wonderful time of the year! We’ve already seen t...

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