The Making of The Bing Story

bing A look back at the first year of Bing... TM TOP QUERIES ON BING WHAT DAY LAST YEAR HAD THE MOST SEARCH MOST SEARCHED CELEBRITY TRAVEL SHOPPING SOCIAL/REAL-TIME QUERIES? • Southwest Airlines • American Airlines • Delta Airlines • Walmart • Craigslist • eBay • Home Depot • Netflix • Amazon • UPS tracking • Facebook • YouTube • Hulu • Pandora • Twitter • Amazon Michael Jackson FEB 10 2010 FEB 11 FEB 13 FEB 14 • Disney '65% iiiiiiii 54% UNAIDED NOW bing BRAND AWARENESS UNIQUE VISITORS ON BING UP BING'S U.S. MARKET SHARE Originally 3% o 47% GIOWH PEOPLE ARE SPENDING 23% MORE TIME EXPLORING 70 BING GROWTH IN SOCIAL MEDIA TWITTER followers GROWTH SINCE LAUNCH FACEBOOK PHOTOS SUBMITTED FOR BING 500,000+ fans HOMEPAGE IMAGE CONTEST 27,000 + BING HEALTH MOST POPULAR BING HOME PAGE IMAGES Shipwreck Beach SWINE FLU bing Zakynthos island, Greece 2 Moorea Island French Polynesia 2 Milford Sound New Zealand O LAS VEGAS BING TRAVEL TOP5 O LOS ANGELES 4 Falkirk Wheel 1. UK Scatland. 2 NEW YORK CITY 4 ORLANDO 6 SEATTLE DESTINATIONS BING MAPS PHOTOSYNTHS BY CONTINENT NORTH AMERICA EUROPE OVER 800 TB OF NEW IMAGERY 9,000 + 10,000 + WITH OVER USER-CREATED SYNTHS 23,000 AND OVER PHOTOGRAPHS 2 MILLION ASIA PACIFIC 3,000 + SOUTH AMERICA LOCAL LENS AND TWITTER MAPS ARE THE MOST POPULAR MAPPING APPS 1,000 + MOST VIEWED PHOTOSYNTHS 1 Devastation in Haiti 2 Long Market Street, Gdansk, Poland 3 Myanmar, Bagan US. search market share data from comScore, Inc. (May 2009 - April 2010). All other data Microsoft, Corp, internal.