Make your App Hit It Big This Holiday Season

Make your App Hit It Big This Holiday Season In-addition to gift giving, Christmas is the season for mobile apps. There is a major spike in mobile app installs across iOS & Android devices during the holiday season Flurry states that number of US app installs on Christmas day was 2.5 times larger than an average December day Last year, app downloads during the week between Christmas and New Year jumped by 91% compared to the first three weeks of December From Dec. 19 through Dec. 25, 2014, Apple took 51.3% and Samsung took 17.7% of all app downloads What is Code Freeze? * Code freeze is an annual shutdown of iTunes Connect during Christmas week. * This results in app rankings being sustained during holidays. * On the flip side, no new features can be added, and no bug fixes can be done. Ways to Make your App Shine this Holiday Season Save the Date : Make sure upgrades or new versions launch before the Code Freeze * Try to complete the app reviewing process before the Holiday break. DECEMBER * Submit your apps atleast by early November to sustain your ranking. Get in the Holiday Spirit! : Create a holiday theme for your app. : Offer Holiday discounts and special prices on your app. Upgrade * Apps tend to rank higher after a version update. Optimize your app for the latest devices. * Find ways to incorporate Apple Pay & Google Wallet for more benefits. Promote * Plan and strategize to find the best ad platform for your app. w: Rewarded installs campaigns generate positive ROI through lower CPI : Encourage your user-base to rate your apps. : A shift in star rating can increase your app downloads. Exterminate those Bugs : Bugs, no matter how small or big, can affect your app's ranking. * Try to fix the bugs in your app well before the Code Freeze Generate Buzz You w Promote updates and new features in all social channels ** Ad campaigns through Facebook and Twitter can boost your app's reach. * Assess your marketing efforts by calculating your ROI. Get Featured * Boost your rankings by getting your app featured on "Best Of" lists BEST * Pitch your app to popular app review sites to get them featured. Sources: Conceptualized & Designed by APPTIMIZE dci 3 Mashablelndia mobyaffiliates moadvertising maretplace moburst "Make your apps discoverable" www.dotcominfoway.com