Outbound marketing often involves direct mailings, cold calling, commercial advertisements, and other interruption-style techniques. Inbound marketing lures customers in. Outbound marketing tries to tackle them out in the world. There are many inbound marketing services available to help companies conceive of, design and launch inbound marketing campaigns. Some of these are consulting agencies, some are SEO experts or content developers, and some inbound marketing services are software solutions that organize and automate campaigns. Here is a guide to get you started.
Inbound Marketing Consulting
Most inbound marketing agencies work directly with clients to optimize campaigns. They specialize in helping smaller companies compete with their large competitors at low cost. Some also provides training for clients, so they can gain some independence with designing their own future campaigns and with using software solutions.
Inbound Marketing Content
Any inbound marketing campaign needs content. Content may include video, podcasts, micro-content, articles, presentations, infographics and more. If you don’t have the time or resources to create this content yourself, outsource it.
Inbound Marketing Software
Once you have a strategy in place, content to distribute, and a series of goals for your campaign, it’s time to launch. Software tools can help you organize content, automate posts, manage SEO, nurture leads, and measure your results.
Visually connects clients with teams of expert freelancers who work with them to create great content that achieves project goals. We also help to author and manage PR campaigns, coordinating content of many types with a unified brand feel and tone. Contact us today for inbound marketing services.
Infographic: How Inbound Marketing Works
