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The Lure and Limits of Global E-commerce

Cognizant THE LURE & LIMITS OF GLOBAL E-COMMERCE With Dollar Signs in Their Eyes, U.S. Retailers Must Improve International Services to Achieve their Business Objectives Internationalization of U.S. retailers' websites offers significant upside potential and can be attained with relatively low upfront investment. Our analysis of retailers featured in Internet Retailer's Top 500 Guide, however, reveals that U.S. retailers that ship to international destinations lack robust, localized experiences. READ ON TO LEARN MORE. INTERNATIONAL E-COMMERCE: AN EMERGING OPPORTUNITY FOR U.S. RETAILERS 73% 2-9 10-49 50-99 100+ of the top 500 U.S. retailers ship web 16% 7% 11% 6% 60% orders internationally Of those, 60% ship to 100+ countries = International retailers = # of countries Only 23% 4% of international e-retailers also of top 500 U.S. retailers have have an international expanded internationally using brick-and-mortar presence brick-and-mortar stores alone TOP 5 COUNTRIES based on the percentage of U.S. international retailers that ship there: 98% 79% 77% 76% 76% Canada U.K. Australia France Germany MOST POPULAR LANGUAGES offered by U.S.-based international e-retailers TOP RETAIL SEGMENT for international retailers 32% Spanish French German Japanese 19% 19% 15% 12% of U.S. retailers shipping internationally are in the apparel & accessories Italian Mandarin Dutch 10% 10% 7% category, making it the #1 segment for internationalization SPECIALIZED SOLUTION PROVIDERS SEEK A SLICE OF GLOBAL E-COMMERCE 23% of U.S.-based international retailers use specialized third-party international solution providers like Borderfree, MyUS.com, etc. More than 50% of those using such solution providers opt for Borderfree OPPORTUNITIES EXIST TO IMPROVE ONLINE EXPERIENCES FOR INTERNATIONAL CUSTOMERS TRANSLATE ME NOT 66% of those who ship internationally ship to more SHOP than 50 countries 店 ショップ Toko магазин Japan 16% China Indonesia Russia 15% 1% 1% yet only Just offer a multilingual of retailers that ship to China 28% 15% online experience offer a local language site (UNSUPPORTED) CUSTOMER SUPPORT DON'T KNOW, CAN'T SHOP 1 IN 3 display price in local 8% currency during the shop and browse experience support non-English customer chat Total: 000 24% 60% Checkout offer multi-lingual "e-mail us" of retailers do not show duty and tax information at checkout We help top retailers build and extend their internationalization programs. LOOKING TO GO INTERNATIONAL? Contact us at: Learn more at: [email protected] www.COGNIZANT.COM/OMNICHANNEL © Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval KEEP CHALLENGING" system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

The Lure and Limits of Global E-commerce

shared by cognizant on Sep 18
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E-commerce is growing at a blinding pace, globally. Although the U.S. has experienced impressive online sales growth, more than 10 countries this year will outpace U.S. e-commerce growth, according to...

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