Luminato Demographics

The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) 3 CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) 3 CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) 3 CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) 3 CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly The facebook Social Life of LUMINATO FESTIVAL Facebook Page performance in the last 30 days May 15 to June 14 Basic Stats AND IT HAS GAINED THIS PAGE HAS 7.7K 1.5K FANS over the past 30 days FANS MOST OF THE FANS ARE AND MOST ARE Demographics FEMALE 25-34 YEARS OLD FEMALE MALE 62% 38% 13-17 18-24 25-34 35-44 45-54 55-64 65 13-17 18-24 25-34 35-44 45- 54 5S-64 65- HERE'S WHERE THEY LIVE Geo (location of fans, by country) 3 CANADA USA EGYPT GB FRANCE 4,703 388 327 158 54 10 ARGENTINA MEXICO BRAZIL AUSTRALIA GERMANY 51 36 33 33 23 OK cool, but how well is the content PERFORMING? WHO SEES, CLICKS ON, AND TELLS "STORIES' ABOUT THE CONTENT? THIS PAGE GOT A TOTAL OF AND 3.76M 7.8K 3.9K IMPRESSIONS ENGAGEMENTS STORIES (Deeper engagement: likes, shares, etc.) (Views of any content) (Any click) This ratio can give an idea of how effectively content engages the audience WHO IS SPREADING THE WORD? Storytellers And deeply engaging with content? THOSE 3.9K STORIES 2.6K CAME FROM 12 3.2K PEOPLE MOST OF THE STORIES CAME FROM & THE MOST LIKELY STORYTELLERS ARE NORTH AMERICA WOMEN 1.9K 820 WOMEN MEN Virality HOW MANY PEOPLE SAW THE CONTENT? These ratios can give a good idea of 'virality' and 'reach' 1.04M UNIQUE IMPRESSIONS 245.8K 3.2K VIRAL UNIQUE IMPRESSIONS STORYTELLERS # of people who saw the content anywhere on facebook If the numbers in this chart are close together, it can mean that the # of people telling 'stories' (stories increase content reach) content was very 'viral' # of people who saw the content after a friend told a 'story' about it) That's the Social Life of LUMINATO FESTIVAL Over the last 30 days SOURCES: Facebook API visual.ly