LuLulemon may seem like it targets a niche of yoga inspired apparel, but it has become a branding empire with a $12.1 Billion dollar valuation and revenue approaching $1.5 billion in 2013.
y was founded in 1998 in Vancouver as a response to the increasing number of women in performance sports and yoga.
It's approach to retail sales is unique, including having employees spend much of their time watching how customers shop and listening to complaints. Its become the number 3 in the U.S. in retail sales per square foot behind Apple and Tiffany and Co.
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