Love Your Content - History of Content Marketing World

Love Your Content Dnboud Visibiliy Think Visibility. Be Future. THE HISTROY OF CONTENT MARKETING Content marketing is not new For years brands have been telling stories to attract & retain customers. Here are a few great examples 4200 В. С. The FURRO 1895 John Deere launches customer magazine One of the first signs of custom publishing found in cave paintings The Furrow launches in 1895 and now has a l.5 million circulation in 40 countries and 12 different languages. Loosely translated to "6 ways a spear can save you from wld boar". JELL-O 1900 HICHELI 1904 OESSEF BUIDE Michelin develops Jell-O Recipe Book Pays Off The Michelin Guides Jell-O distributes free copies of a 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging. receipe book that contributes to sales 'Ye deit a de of over $I million by 1906. DUz 1930s 1982 GIJOE SA S/w ERES Hasbro partners with Marvel to create G.I. Joe Comic P&G begins foray into radio Book - Leads to Revolution soap operas with brands such as Duz & Oxydol - hence in Toy Marketing OXYDOL The comic book series launches in 1982, the "soap opera." spurring the G.I. Joe pop culture phenomenon. It was the first comic book ever advertised on TV and later led to a cartoon series. 1985 BRICK KICKS 1987 1998 UK Sees Boom in LEGO launches Customer Magazine Market iEGo club Brick Kicks magazine Custom Publishing ohaydepp Council is born (Now LEGO Club magazine) 2004 2001 - chels n.a an Sherwin Willians launches « > Spend on Custom STIR magazine for commercial Content Nears $20 BILLION interior designers and architects > Penton Custom Media, in Cleveland, Ohio, begins use of Microsoft Launches First Major « Corporate Blog., Channel 9 term "CONTENT MARKETING" 2005 2006 LiveValut's John Cleese Video Goes Viral Nike+ Launches Video targeting IT managers Global Brands Nike & Apple partner to create a product to map runs and track progress. has over 250,000 downloads in a few months (this is before YoUTube). 2007 7 of the top 10 UK Newsstand Publications Are Corporate 2008 > P&G launches BULLETIN BeingGril.com Blendtec uploads first video on YouTube through series E > Get Content lit Blend? Get Customers, HvoOD OWILL IG the Hadbook for Over 6 million views and 385 thousand subscribers. DLCNOP Leads to 700% growth in revenue. Content Marketing, is released Red Bull launches » American Express launches OPEN Forum Red Bulletin magazine 2010 cm Coca-Cola 2011 Content Marketing Books Flood In Content Marketing Institute CMI launches « » 25% of Marketing Budgets spent on content marketing, 88% of all CONTENT STRATEGY Cheif Content Officer magazine in print and digital. brands use content marketing The Coca-Cola Content 2020 « » Content marketing spend in the UK nears 1 Billion Euro marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing. Managing Content Marketing WHAT STORIES SHOULD YOU BE TELLING? 2012 Inboud Visibility is born Inboud Visibitihy The Next Future Content Marketing Content marketing world Inboud Visibility Think Visbilly. Be Future/ STORYTELLING IS AT THE CENTER OF NEW MARKETING TODAY For questions or help with content marketing planning for your company please touch with us. www.inboudvisibility.com [email protected] Skype: IVdotcom @IVdotcom Facebook.com/inboudvisibility Copyrights @ 2013 Inboud Visibility. All Rights Reserved. Sources: 1 - Aprix Solutions - http://blog.aprixsolutions.com/2011/06/20/a-brief-history-of-content-marketing 2 - http://libray.duke.edu/digitalcollections/eaa CK0029 3 - http://www.pg.com/en US/news views/blog posts/2010/sep/soap opera era ends.shtml 4 - http://www.magforum.com/custom_publishers.htm 6 - http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/ Additional Sources: http://www.rexblog.com/2011/05/19/23189 http://www.pg.com/en_US/news_views/blog posts/2010/sep/soap_opera_era_ends.shtml http://en.wikipedia.org/wiki/G.I._Joe:_A_Real_American_Hero(Marvel_Comics) http://channel9.msdn.com http://blog.junta42.com/2008/02/pg-does-it-agai/ http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/ Love Your Content Dnboud Visibiliy Think Visibility. Be Future. THE HISTROY OF CONTENT MARKETING Content marketing is not new For years brands have been telling stories to attract & retain customers. Here are a few great examples 4200 В. С. The FURRO 1895 John Deere launches customer magazine One of the first signs of custom publishing found in cave paintings The Furrow launches in 1895 and now has a l.5 million circulation in 40 countries and 12 different languages. Loosely translated to "6 ways a spear can save you from wld boar". JELL-O 1900 HICHELI 1904 OESSEF BUIDE Michelin develops Jell-O Recipe Book Pays Off The Michelin Guides Jell-O distributes free copies of a 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging. receipe book that contributes to sales 'Ye deit a de of over $I million by 1906. DUz 1930s 1982 GIJOE SA S/w ERES Hasbro partners with Marvel to create G.I. Joe Comic P&G begins foray into radio Book - Leads to Revolution soap operas with brands such as Duz & Oxydol - hence in Toy Marketing OXYDOL The comic book series launches in 1982, the "soap opera." spurring the G.I. Joe pop culture phenomenon. It was the first comic book ever advertised on TV and later led to a cartoon series. 1985 BRICK KICKS 1987 1998 UK Sees Boom in LEGO launches Customer Magazine Market iEGo club Brick Kicks magazine Custom Publishing ohaydepp Council is born (Now LEGO Club magazine) 2004 2001 - chels n.a an Sherwin Willians launches « > Spend on Custom STIR magazine for commercial Content Nears $20 BILLION interior designers and architects > Penton Custom Media, in Cleveland, Ohio, begins use of Microsoft Launches First Major « Corporate Blog., Channel 9 term "CONTENT MARKETING" 2005 2006 LiveValut's John Cleese Video Goes Viral Nike+ Launches Video targeting IT managers Global Brands Nike & Apple partner to create a product to map runs and track progress. has over 250,000 downloads in a few months (this is before YoUTube). 2007 7 of the top 10 UK Newsstand Publications Are Corporate 2008 > P&G launches BULLETIN BeingGril.com Blendtec uploads first video on YouTube through series E > Get Content lit Blend? Get Customers, HvoOD OWILL IG the Hadbook for Over 6 million views and 385 thousand subscribers. DLCNOP Leads to 700% growth in revenue. Content Marketing, is released Red Bull launches » American Express launches OPEN Forum Red Bulletin magazine 2010 cm Coca-Cola 2011 Content Marketing Books Flood In Content Marketing Institute CMI launches « » 25% of Marketing Budgets spent on content marketing, 88% of all CONTENT STRATEGY Cheif Content Officer magazine in print and digital. brands use content marketing The Coca-Cola Content 2020 « » Content marketing spend in the UK nears 1 Billion Euro marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing. Managing Content Marketing WHAT STORIES SHOULD YOU BE TELLING? 2012 Inboud Visibility is born Inboud Visibitihy The Next Future Content Marketing Content marketing world Inboud Visibility Think Visbilly. Be Future/ STORYTELLING IS AT THE CENTER OF NEW MARKETING TODAY For questions or help with content marketing planning for your company please touch with us. www.inboudvisibility.com [email protected] Skype: IVdotcom @IVdotcom Facebook.com/inboudvisibility Copyrights @ 2013 Inboud Visibility. All Rights Reserved. Sources: 1 - Aprix Solutions - http://blog.aprixsolutions.com/2011/06/20/a-brief-history-of-content-marketing 2 - http://libray.duke.edu/digitalcollections/eaa CK0029 3 - http://www.pg.com/en US/news views/blog posts/2010/sep/soap opera era ends.shtml 4 - http://www.magforum.com/custom_publishers.htm 6 - http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/ Additional Sources: http://www.rexblog.com/2011/05/19/23189 http://www.pg.com/en_US/news_views/blog posts/2010/sep/soap_opera_era_ends.shtml http://en.wikipedia.org/wiki/G.I._Joe:_A_Real_American_Hero(Marvel_Comics) http://channel9.msdn.com http://blog.junta42.com/2008/02/pg-does-it-agai/ http://www.contentmarketinginstitute.com/2010/09/b2b-content-marketing/