African American women over represent in using mobile phones to check out hair and beauty products and information, according to a new study of women's mobile habits from Social Lens Research.
an American Women are more likely [73% versus 64% of the total population surveyed] to use mobile in online research on products, prices and deals. They have a stronger preference for using mobile to search and make purchases, are more likely to download brand apps, and to sign up for brand alerts.
The mobile-optimized survey was fielded via the MocoSpace platform over a seven day period, recruiting 9,209 without an incentive. African American women (1,874) were 20% of the respondents.
A link to our blog post is here: http://www.sociallensresearch.com/blog/looking-good-with-mobile-trends-in-the-beauty-purchasing-habits-of-african-american-women
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