African American women over represent in using mobile phones to check out hair and beauty products and information, according to a new study of women's mobile habits from Social Lens Research.
an American Women are more likely [73% versus 64% of the total population surveyed] to use mobile in online research on products, prices and deals. They have a stronger preference for using mobile to search and make purchases, are more likely to download brand apps, and to sign up for brand alerts.
The mobile-optimized survey was fielded via the MocoSpace platform over a seven day period, recruiting 9,209 without an incentive. African American women (1,874) were 20% of the respondents.
A link to our blog post is here: http://www.sociallensresearch.com/blog/looking-good-with-mobile-trends-in-the-beauty-purchasing-habits-of-african-american-women
Never miss a thing with our weekly newsletter. We'll send you the latest and greatest infographics, news and all things Visually.
Go ahead, you can always opt out anytime with just one click.
Switch to Wordpress Code
Click below to copy
Get Notified of New Infographics
Thank you for subscribing to the Visually newsletter.
Just one last thing: we've sent you an email asking you to confirm your subscription.
Tell your story visually before December 31st and get a free iPad Air!*
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.