Logos: The 5 Basic Types

WHY ARE THEY IMPORTANT? LOGOS Logos are critical for the purposes of marketing and branding. They are the face of your cómpany and represent its identity. So don't mess it up... The 5 Basic Types Shelter Wordmark (text) 37% of the top 100 brands worldwide use this kind of logo. Fonts are often unique and stylised. Keep it simple as in Googleor make it quirky as in the ones you can see here. The artist formerly known as Prince ónce went by a symbol (bottom-right) rather than a name. Only 6% of the top 100 brands use this kind of logo, emphasising its rišky nature. Brandmark (symbol) Combination Mark (text & symbol) SQUARED EYE BarCode These are also known as iconic logotypes and make up 56% óf the top 100 brands. These are popular as they're easy to trademark and versatile - you can split the symbol and text up where necessary. Pizza ILLUSIONSTUDIO This choice is popular with well-known private companies as in Starbucks or governmental örganisations. This is probably because of its resemblance to an official badge or seal. COVA DB SMOTOR Emblem (text inside |HARLEY-DAVIDSON symbol) SYCLES COFFEE Lettermark (initials) EA If your company's name is long or hard to pronounce, you may want to go with a lettermark logo. This of design is type catchy and simple, easy to remember, an important aspect of branding. DesignCreative M E D IA Sponsored by Kremer Signs www.kremersigns.co.uk Sources: smallbusiness.chron.com - www.hongkiat.com - bestpremiumthemes.net - www.companyfolders.com - www.awwwards.com - www.2expertsdesign.com