The Logic of Online Lovin': Does online dating work?

The truth about online dating and the business of Love Looking for Lowe LOVE ONLINE No one's perfect 8I% of people lie about their height, weight or age in their dating profiles!" O000000 000000 Claim to be 8.5 lbs thinner than they really Describe themselves as 2 Ibs thinner and a half inch taller агe Use profile photos taken 1.5 years earlier Use profile photos that are 6 months old, on average Even so, the online dating industry is exploding! 2012 2007: S1.9 Billion.? $900 Million 20 million people visited or used an online dating site million people visited or 40 used an online dating site Is it about love.or money? Helping people meet people can be very profitable. 3rd quarter 2011 (reported by Spark Networks, which owns ChristianMingle.com) Plenty Of Fish Christian Mingle Between $5m-SIOm S12.7m AshleyMadison ZOOSK $60m+ $90m annually eHarmony chemistry.com SIO0m+ S105.2m over life of company 4th quarter, 2011 (reported by IAC, which owns Chemistry.com) match.com S105.2m th quarter. 2011 (reported by IAC, which owns Match.com) Online Love Can't Wait ----------------.. Average length of time married couples dated before tying the knot": Met in the "real world" Met online 18.5 months 42 months Where do most people look for their soul mate? chemistry.com AshleyMadison "Life is short. Have an affair." "Get to know the person behind the profile." 1.5 million (visitors per month) 2.3 million ChristianMingle "Find God's Match for You" 5+ million eHarmony 20 million "#I Most Trusted Online Dating Site" Claims to be responsible for 5% of all U.S. mariages 29 million (2012) match.com 32 million (2011) "Everyone knows someone who's found love on Match.com!" 50+ million (2007) Plenty Of Fish "Responsible for more dates and more relationships than any other dating site" ZOOSK "The Romantic Social Network" .But will they ever FIND their soul mate? Myth Truth Maybe. Dating site algorithms and formulas claim to predict compatibility. but may actually2: Yes. By answering a bunch of questions about myself. I'll get matched to someone just like me! Focus on short-term satisfaction rather than long-term satisfaction Fail to take into account how partners grow, change and mature Lend the expectation that a relationship should be "perfect" from day 1 Fail to account for changes in health, circumstances, etc. So, why bother to online date get to know your date from the comfort of your home weed out obvious losers at all? avoid first-date jitters since you've already "met" online take your search for a mate beyond the local pool show your interest without face-to-face rejection A better way to find a spouse? While more people are using online dating sites, the way in which married people met their spouses has remained relatively unchanged in the past few years.3 2006/2007 2009/2010 Where did you meet 36% 38% At work/school 26% 27% Through a friend or family member 17% 17% On an online dating site Created for MBAPrograms.orgQuinStreet, Inc., 2012 MBA Programs.org The Trustel MBA Reure Sources. "Love, Lies, and What they Learned," Stephanie Rosenbloom, New York Times, 2011 "Jupiter Research Sees Steady Growth for Online Personals, Despite Explosion of Social Networking." press release, 2008 *POF press center "ConsumerRankings.com Match.com fact sheet "$100 Milion Revenue Club: EHarmony Uses Science to Capture the Heart, Tomio Geron, WSJ, 2010 Zoosk fact sheet "Sites that cater to 'discreet encounters thriving." Sharon Jayson, USA Today, 2012 "Chemistry.com Spark Networks reports third quarter 2011 financial results," press release, 2011 **Time constraints boost popularity of online dating," Reuters, 2010 "Onine Dating A Critical Analysis From the Perspective of Psychological Science," Finkel, et al., APS, 2012 13 "Match.com and Chadwick Martin Bailey Studies: Recent Trends: Online Dating." 2010 "Online Dating Magazine "Match.com