Local SEO Tips for Small Business

Local SEO Tips for Small Businesses WHY LOCAL SEO? According to Google places stats & facts more than 20% of searches on Google are location based and these numbers are going to increase in future • According to Comscore mobile search volume may surpass pc search volume this year and more than 40% of mobile phone search has local intent Local Search Traffic by Search Engine Chitike Primary Information Sought on Local Search Mobile Phone Tablet Local search engine optimization is so complex that it's important to change your online marketing strategies to match current trends Keyword research On page signals Contents Citations Reviews • Social media Backlinks LOCAL RANKING FACTORS Personalization: 8.3% Behavioral/Mob. Signals: 6.1% Place Page Signals: 19.6% Social Signals: 6.3% Review Signals: 10.3% External Loc. Signals: 16% Link Signals: 14.4% On-page Signals: 18.8% LOCAL ON-PAGE TIPS On-page factors influence search engine ranking, so ensuring that it is properly optimized is the key for any website • Domain name should reflect business type douglasconcrete.com/ ▪ Commercial concrete sevices When your looking for a reliable, experienced commercial concrete contractor, look no further than Douglas Concrete and . Domain Title metaHeader tags NAP www.willispermianmovers.com/ - E Willis Permian Movers is a professional moving company with offices and locations all over Texas. Providing local and long distance moving senvices for . Authorship Publisher Rick Snippets • URL of each page should reflect your business, Title of each page should reflect your business, services and location services and location O douglasconcrete.com/decorative-concrete-contractors-in-st-louis/ Nusta Spa | Washington, DC's First Green Day Spa www.nustaspa.com/ Welcome to Nusta Spa, the country's first LEED Gold-certified day spa. Located in Washington, DC, Nusta Spa offers luxury, green spa services. DOUGLAS CONCRETE O & CONSTRUCTION DO SERVICES НОME Weleome whalle Are OUR COMPANY Rusty Hardin | Houston Criminal Defense Attorneys www.rustyhardin.com> Our Team - Rusty Hardin, of Rusty Hardin & Associates, practices civil litigation and criminal defense cases for clients in Houston and throughout Texas. What We Do • Header tags of each page should reflect your Description of each page should reflect your business, services and location business, services and location 314-838-4246 or 636-544-1199 Rusty Hardin | Houston Criminal Defense Attorneys www.rustyhardin.com Our Team - Rusty Hardin, of Rusty Hardin & Associates, practices civil litigation and criminal defense cases for clients in Houston and throughout Texas. DOUGLAS CONCRETE & CONSTRUCTION DD OUR COMPANY SEs GALLERY RESOURCES BLOG The HOME CONTACT U wer e ur Heme / Decerive Con Contras i lels Nusta Spa | Washington, DC's First Green Day Spa Decorative Concrete Contractors in St. Louis Missouri www.nustaspa.com/- Welcome to Nusta Spa, the country's first LEED Gold-certified day spa. Located in Washington, DC, Nusta Spa offers luxury, green spa services. We are your lacal reputable decarative concrete contractors sening S Louls County. St. Charles County and surrounding areas. Douglas Cancrete and Costruction prides telf on having the real world experience and the superier knonledge to transfarm pation. porches. driveays, sidealka. steps and more from the plain grey cement inta beautifal atitie ennerete. Crosslink between related pages with descriptive terms and add location to content where it makes • Incorporate authorship, publisher, schema & structured data in location landing page sense. If you live in Austin, Texas, you really have something to smile about Lakeway cosmetic dentist. Dr. Tejas Patel and his team can help you have the heathy and beautiful smile you've always wanted. A highly-trained professional in cosmetic dentistry. Dr. Patel uses the most advanced techniques in the field, and the finest technology at his dentistry practice located in Lakeway and Downtown Austin, TX. 78701 and 78734. Lakeway Smiles by Tea P Dos Goge Authership Tyhe Astin Te y y hsingle o Lakey cometic dentist. D Tejs Pnd his an can hp you hae CHANGE YOUR SMILE & YOUR LIFE Gengle pe Bethe f 0 Ranch Rat S Astn Ued Ses Dr. Patel studied at the prestigious Las Vegas Institute of Advanced Dental Studies and has years of experience performing a wide variety of cosmetic dentistry procedures and treatments. Austin cosetic dentist. Dr. Patel can help you restore the life to your smile with porcelain veneers, croans, tooth whitening, invisible orthodontics, gum contouring, metal-free dentistry Austin dental implants nd secure implant dentures, sleep apnea, snoring devices, and other state-of-the-art treatments and he can also help you stop snoring. See imide (uctured Data Lakeway Smiles Tejas Patel. DOS - Lakeway. TX| Yelp Deone ehe ***. ng Addre: 120 Ranch Rad 20SOo, Autin TA Unted Stan When Icommend Lakewy Smiles to end the ft quetion they simostays pople seiconidence by cating and mataning a bea nie Phone S24r Ensure website includes information about local area, NAP, business hours, directions DIRECTIONS TO THE LAKEWAY DENTAL OFFICE IN AUSTIN, TX DRIVING DIRECTIONS: Local Info & Directions LAKEWAY OFFICE From Lakeway: 1213 RR 620 South, Suite 205 - NAP We are located on 620, between Lohman's Crossing and Lakeway Blvd. We are located in the Independence Austin, Texas 78734 Title Building, which is directiy across the street (620) from Austin Boats and Motors and Lakeway Plaza. Our Office Hours: Monday to Thursday from Bam to 5om - Business Hours Phone: 512-263-8337 address is 1213 RR 620 South. In the Independence Title Bulding we are located on the second floor, in Suite 205. KEY TAKEAWAYS Domain name should reflect business type URL/Title/Description/Header tags of each page should reflect business, services and location • Internal link between related pages with descriptive local terms Include social media links so visitors can share the page if they find useful/informative • Incorporate authorship, publisher, schema & structured data in location landing page • Ensure website content includes information about local area, NAP, business hours, directions, testimonials LOCAL CITATION TIPS • Citations are mentions of business name, address, Check for duplicate listings, if possible update or remove these listings website Both structured & unstructured citations are key factor in ranking algorithm. Brad's Appliance Service a - more info Kalispell, MT - (406) 857-6727 -7.9 mi S 1 review "Brad came and fixed my microwave recently. The service was efficient and .. Brads Pacific Coast Painting *****o reviews Author Affiliations 20. IBM Research, Thomas J. Watson Brad's Appliance Service a - more info Kalispell, MT - (406) 857-6727 - 7.9 mi S Buringame, CAoo Research Center, Yorktown Heights, NY, 10598, USA hone (go) 30-o Website paintingpadifiot.o Brads WRITE A REVIEW Structured Unstructured Citations Consistent information is the key, so make sure Ensure business is listed in appropriate categories it's accurate and verify as many sites through email or phone that relate to services offered Contact Information yelpek John K. Allen Chiropractic V Google Find tacos, cheap dinner, Mars You have claimed this listing on Google. Vew addional det Home About le White a Review Find Friends 199 Portersville Rd Elwood City, PA 16117 (724)758-4099 infoiohnallenchiropractic.com www.johnallenshiropractic.com E bing Business listing not found on Bing. Add your listing The Dental Office Encino DOOOD 38 reviews Ortas V expressupdate Listing found on Int O 17071 Ventura ilvd Encino, CA 91316 United States 1 818-351-7040 dralandentistry com Cosmetic Dentists, Periodontists, General Dentistry Edt Listing Score: This listing is 49% complete. What does tiscore mean? haven't aiady ogroup, claim if you Ciamvour sting Cosmetic Dentist. Dental implants Periodontist 49% X : localeze Business listing not found on Localeze. Add vour listina • Create separate location page on your website if your business serve in multiple locations Incorporate attractive images, videos, special offers, and other key information to make it more informative to potential customers Local Florida Plumbers RotoRooter can hande atees tpumbing and oan prolemsin Fionda neighoomoods Wsee o% ohe Uted es and are ane 24 The Dental Office Encino w ev To reguest plumong sence orintormaton, enter your oty or e code inhe searh bor above or dickon he ot nearestte younthe et Conmetic Dentsts Periodortsts, General Dertstry acLLocatana Ma AmenteSenes Bat Baca Rat Benta enes Bantan ea Bratenar Badentn Caes.Caa CastCa.Centa Caelten Banden Batost eecomettedetoanges Caconut.C Daaneat Ratoaast Reetea Deland Recommended Reviews O sso for 7S Deal at The Dental Ofice Encino Femandina Beach ou get a wouher redeema rS e vr e t e KEY TAKEAWAYS Check for duplicate listings, if possible update or remove these listings • Consistent information is the key, so make sure it's accurate and verify as many sites • Ensure business is listed in appropriate categories that relate to services offered • Create separate listings for each location page on your website if you have multiple locations • Incorporate attractive images, videos, special offers, website URL and other key information to make your listings more informative and attractive to potential customers ONLINE REVIEWS Encourage customers to leave reviews online, but don't offer incentive Positive online reviews about the business/service will not only improve the trust about the business it will also influence potential visitors to click through Reviews left in authority sites are important factor in local search engine ranking About Domino's Pizza 51 Leington Ave N StPaut SS (1) 484-3030 dominos.com O S Pizza Restaurant Today 10.00 am- 1200 am Menu Visit your Saint Paul Demino's Pa today for asignature pizza or oven bahed sandwich. We have coupons and specials on pizza delivery, pasta, bufalo wings, & moret Order online nowt • Make it easy for customers to leave review by showing them process through email, flyers, printout Been there? Share your experience. Your review will help your iends and others leam more about this place SCORE Cnie re ympo heryur tha nals eyb Respond to all review types (positive/negative) Reve UO Google 9 across all sites YAHOO! SCORE C VERY good food and peoplel ***** By thnenynod First, I appreciate any place thoughtful enough to offer free wi-fi. A real, local, independent, family-owned cafe is worth the trip even if you dont live in Lake Highlands. I should go more, but get stuck in my same of routes. You can go light like Citysearch griled chicken on a caesar salad or something decadert. I enjoy the environment and taste. mape Oogle.com Was this review helplu? Yen - No-Da rie Response from the owner Thanks for the visit shanesynod. Glad to hear the free wii is easy to access. Highlands Cafe warts to be a place where people can meet, connect and work. Be sure to let us know if there's anything we can do to make the cafe a better place to hang out. • Encourage customers Edit - Delete to leave reviews Highlands Cafe - today Verified owner across multiple key local sites Google Yu bng KEY TAKEAWAYS Encourage customers to leave reviews online on key authority sites Respond to all review types (positive/negative) across all sites Make it easy for customers to leave review by showing them process through email, flyers, printout • Encourage customers to leave reviews across multiple key local sites PUBLISH FRESH CONTENT • Search engines emphasis on adding fresh, useful, Publish relevant local content on an ongoing basis, relevant content for visitors and return the best talk about neighborhood businesses, local events, source in SERPS for related search queries and link to relevant sites In the spirit of Thanksgiving, are you looking to give back this holiday? There are several opportunities for you to volunteer your time or financially around Austin. News for business in IT industry Online gambling faces hurdles in US Geelong Advertiser - 15 minutes ago A year since the first legal online US poker company opened, the industry's growth has also been slowed by technical hurdles, and You can donate to the Hill Country Community Ministries Holiday Turkey Project 2013 for families in need by visiting http://www.bethany-ume.org/filerequest/8283. OninePokerRepo. laws limiting players to the You can also visit Tobacco industry crisis is home-made Zimbabwe Independent - 51 minutes ago http://www.givingcityaustin.com/2013/10/27/thanksgiving- volunteer-opportunities-2013/ for amazing opportunities in the Austin area. Fresh Content More news for business in IT industry From our families to yours, we wish you a Happy Thanksgiving. Posted by Austin Cosmetic Dentist at 943 PM Consistently share and engage in social media sites Lynn Dental Care LyDentalcare May 21 The best type of toothbrush for chadren to use is a son-bristed tooth brush with a small head to get around each tooth more thoroughty. Pass along the information through weekly/monthly Dental lumineers may bea solution for you you have Epand Newsletter moderately aooked or dipped teeth. Cal us today for a Lynn Dental Care elynnDentalCare May 19 Why would you need a periodontist? meSMRAaD1FS EARMA Speeding up. newsletters Lynn Dental Care lynnDentaCare May 21 The best type of toothbrush for chidren to use is a soft-bristied tooth brush with a small head to get around each tooth more thoroughty Food alergies ace on the e. but did veu knos some dent Epand produts ay ontan some common alegens Lynn Dental Care LynmDentalCare May 19 Why would you need a periodontist?. o metMRa01FS KEY TAKEAWAYS Publish relevant local content on an ongoing basis Consistently share and engage in social media sites • Talk about neighborhood businesses and link to relevant sites • Pass along the information through weekly/monthly newsletters LOCAL SEO LINK BUILDING Participate in local government/city/ Host/Sponsor local event, charity SPEX group associations OPTICIANS SPEY doing our bit to support the local community Scholarship for local schools/college students Guest blog on local, niche related blogs Guest Blogging on Local, Niche Blogs Start a General Scholarship for SCHOLARSHIP APPLICATION Local High Schools and Colleges ©PRWeb Press release with newsworthy content/NAP i-Newswire Media Syndicate Press»Release PUBLISH YOUR STORY TO THE WORLD KEY TAKEAWAYS Host/Sponsor local event, charity Participate local government/city/group associations Scholarship for local schools/college students • Guest blog on local, niche related blogs Press release with newsworthy content/NAP THANK YOU. CORPORATE OFFICE: BRANCH OFFICE: Whitelake Technology Solution Pvt. Ltd. 4th & 5th Floor, Advocate Dharmaraj Complex, Whitelake Technology Solution Pvt. Ltd. Plot No: 110&111 Burma colony, Court Road, Near Assisi Church, Off OMR, Perungudi, Nagercoil, Tamil Nadu – 629001. Chennai – 600 096 Web: www.submitinme.com Tel : +91-4652-402620 SUBMIT IN ME SOURCES Hubspot.com, Moz.com, Koozai.com, searchengineland.com SBW.re