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LOCAL SEO: CAN YOUR CUSTOMERS FIND YOU?

LOCAL SEO: CAN YOUR CUSTOMERS FIND YOU? As the role local seo plays in the success of local business increases, it is important to ensure you're taking all the steps necessary to maintain your visibility with your online presence. 43% 20% 20% of those questioned in a recent small-business survey thought SEO was their "most effective" marketing tactic online by far. 43% of today's internet searches contain a local keyword! PEOPLE READ ONLINE REVIEWS. +20% of consumers surveyed say that good online reviews leave them more Likely to try a local business boost conversion rates Traffic to the top 10 review sites can occer due to webs U0 review CONTINUES TO GROW. 52%; 72% of consumers surveyed say they put as much trust in online reviews as a personal recommendation from someone they know 97% of shoppers found online reviews to be accurate after making a purchase don't think companies are being completely honest in their advertising. 92% have more confidence in online information than they do the word of a sales clerk. ONLINE REVIEWS -The Wall Street Journal 51% of consumers go online to make decisions about where to spend money locally, like before making a purchase at a local store or buying a šervice at a local shop. say they are fairly to greatly influenced by reviews of products 45%0 and services by people they follow on social mediá sites. -Verdict Research 70% of people share the reviews they read with friends and family, increasing their effect. 7 out of 10 consult reviews or ratings online before they make a purchase PEOPLE READ ONLINE REVIEWS. 46% 38% 34% 26% 23% turn to social media to express their emotions regarding a company. share companies or products that they like feel they can be brutally honest online. aim to influence others share to express dissatisfaction with a product/ service BEING #1 MATTERS. 42% search users who click on the first page of search results 62% 23% search users who click the top-ranking Link 8% click the #2 link searchers who bother moving on to page 2. 80% unsuccessful searches that are followed with keyword refinement, often by including the location of the searcher. 77% 67% Organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) when the search engine user is shopping to make a purchase. (25% search users who choose organic search results over paid listings when using a search engine choose organic search results when shopping/ purchasing 500% PPC 22% When you compare SEO with PPC, you'll find that 40% of SEO campaigns tracking RÓI achieved a 500% or better return on investment compared with just 22% of PPC campaigns achieving the same level of SEO success. AT IPOPULARITY.COM YOU'LL FIND INTERNET MARKETING & TRAFFIC GENERATION SPECIALISTS WITH A PASSION FOR THE WORK THAT THEY DO. VISIT IPOPULARITY.COM NOW TO TAKE ADVANTAGE OF THEIR SKILLS AND EXPERIENCE. Sources: iPopularity. http://www.localseoguide.com/seo-is-the-top-small-biz-online-marketing-tactic-intuit/ http://www.milwaukeesearchengineoptimization.com/2010/07/search-engine-statistics-infographic/ http://searchengineland.com/seo-stats-galore-in-latest-marketingsherpa-benchmark-study-88915 http://www.seoptimise.com/blog/2010/03/35-crucial-seo-twitter-social-media-statistics-for-business-people.html http://www.intraspin.com/news/10-statistics-that-demonstrate-the-value-of-seo/ http://www.seleads.com/a-local-seo-statistic/ http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 http://www.searchenginepeople.com/blog/12-statistics-on-consumer-reviews.html http://www.slideshare.net/ReachLocalPresentations/150-smartstatsonlinemarketingtrendseverybusinessneedstoknow http://www.highervisibility.com/blog/why-customer-reviews-are-important-for-local-seo/

LOCAL SEO: CAN YOUR CUSTOMERS FIND YOU?

shared by ben.eddy on Aug 05
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"There is lots of evidence to suggest that online reviews play a large and increasing role in the buying decisions of the general public. 52% of consumers surveyed say that good online reviews leave ...

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