Local SEO Basics

Local SEO Basics What is Local SEO? Local SEO is a form of online marketing that attempts to rank a business for a set of keyword in a specific geographical region as well as ranking well for a specific set of local keywords. Why is Local SEO Important? With 89% of consumers using search engines for purchasing decisions and around 5.7 billion local searches in the US every month, local SEO is more important than ever. Top Local SEO Factors External local signals (NAP consistency, Citation Volume) Place page signals (Categories, Keyword in Business Title, Proximity) On-page signals (Presence of NAP, Keywords in Titles, Domain authority) Other important ranking factors include: Link Signals, Review Signals & Social Signals 4 PLACES TO DEVELOP LOCAL LISTINGS AND NAP CITATIONS Search Engines Data Aggregators Local Yellow Pages Unstructured Citations Google+ Places, Bing Local, Yahoo Local Yelp. Yellowpages.com, Superpages LocalEze, Infogroup, Acxiom Newspaper Articdes, Local Blogs KEY Local SEO STATS 97% 88% 14.6% 97% of consumers 88% of consumers who search for a type of local business, on a mobile device, call or go to that business within 24 hours Search generated leads have a 14.6% close rate, while print and direct mail search for local businesses online. advertising converts at less than 2% LOCAL SEO TIPS #1. Properly Optimize Information COn Your Website # 2. Secure, Build Out And Update Your Business Listings # 3. Encourage And Respond To Online User Reviews For more Information on local SEO marketing, follow us at in EZADS123