Local SEO 101

Brand's Personal Training | Asto. Su Home About Training Facilities Blog Contact LOCAL SEO 101 SEARCH ENGINE OPTIMIZATIN FOR LOCAL BUSINESSES What is Local Search Engine Optimization [SEO]? Local SEO helps you improve your ranking and increase exposure on search engines in geo-targeted locations like cities or states. EMaloama dcome a ASTORIA- YOREGON 64% local customers who use online search engines and directories as their main way to find local business The Anatomy of a Local Google Search Results Page personal trainer Sign in Web Maps Images News Videos More Search Tools Ads Ads Columbia River 4A Astoria 4B Brand's Personal Training 5.0 ***** 38th Street Website Directions Open until 5:00 pm 4.0 ***** Website Directions 4.0 ***** Website Directions E More personal trainers Brand's Personal Training | Astoria, Oregon Fitness Coach www.brandspersonaltraining.com Looking for a personal trainer to help you lose weight, get in shape, and avoid the truffle shuffle? Brandon is here to help! Call 503-607-1985. In the news Most search engines will display local results with a combination of the following: 1 Keyword-based search box 2 Paid ads 3 Organic results that rank because of search engine optimization 4a Map featuring pins for results in map pack Images for personal trainer Report images 4b Map pack featuring top results pinned on map 6 News results about keyword 6 Image results about keyword More images for personal trainer 7 Related searches to keyword 8 Additional pages of results Searches related to personal trainer 8. Additional search results How to Optimize Your Website for Local ... Brand's Personal Training | Asto. X + > C http://www.brandspersonaltraining.com 503-607-1985 368 38th Street Astoria, OR BRAND'S Search> PERSONAL TRAINING Home About Training Facilities Blog Contact GET IN SHAPE FOR YOUR NEXT ADVENTURE Personal Training in Astoria Brand's Mission 3 Brand's Mission Statement 4 5 Contact and location information • The area code must match the city where you want to rank • The phone number must be solely for your business and a permanent number • Use a true physical address • Don't use a PO Box Meta title tag • Every page on your site should have a unique title tag • Be descriptive, brief; use keywords, and include your city and state 2 URL or web address • Create easy-to-read URLS The URL should describe the page Social media links 3 Header • H1 header • H2 header · Headings: HTML code that formats text • Treat your H1 like a newspaper headline Use quality photos and graphics An alt tag is HTML code on a picture or graphic It describes the image to a search engine robot Write for users, not search engines • Write unique, helpful content Introduce your company, services, and products • Use keywords naturally-don't abuse them Breaking Down A Search Result Brand's Personal Training | Astoria, Oregon Fitness Coach www.brandspersonaltraining.com v Looking for a personal trainer to help you lose weight, get in shape, and avoid the truffle shuffle? Brandon is here to help! Call 503-607-1985. 4 About Brand – Services – Location – Rates 1 Meta title tag • in HTML • The title for your web page • Goes between and in HTML Sitelinks • Not present for all sites • Automated by Google • Typically link to popular sections of the site Should be fewer than 55 characters URL or web address Meta description tag • A summary of the content of a web page • Use 160 characters or fewer so it's not cut off in search results • The meta description doesn't affect rankings, but does encourage people to click on your site in results pages • • Place after the title tag Separate Yourself From the Crowd Make sure you're mobile 50% consumers who conducted a local search on their smartphone and visited a store within a day 88% 4 out of 5 consumers conduct of those searches local searches on search engines are on a smartphone Check your NAP citations Stands for Name, Address, Phone Spell your business name the exact same way everywhere Punctuation and spaces matter Make sure your address is accurate and identical in all listings Use the same local phone number https://moz.com/local/search can help check your citations Claim your business page on Google and Bing Google My Business feeds directly into Google results BRAND'S It's estimated that 20% of all the world's businesses have a Google My Business page F YOUR HEXT AVINT This is how your business shows up in the map pack on Google search results pages on Google Maps 20% CATEGORY 1 When selecting your category, Google says to "choose the fewest number of categories it takes to describe your overall core business" CATEGORY 2 CATEGORY 3 Bing Places for Business feeds into Bing search results Upload quality photos of your business Ramp up your reviews REVIEWS Google, Yelp, and other review sites directly affect your ranking ***** ***** ***** Get reviews on industry niche sites, too Local SEO is invaluable for your business if you rely on local patrons. These tips will help you optimize your webpages for search engines and help customers find your website without having to use a treasure map. Brought to you by: In Partnership with: SUREPAYROLL A Paychex® Company GHERGICH&Co. Sources blumenthals.com brightlocal.com entrepreneur.com moz.com static.googleusercontent.com support.google.com think.storage.googleapis.com