Living in a Mobile World

LIVING IN A MOBOLE WORLD IN THE U.S. 90% OF PEOPLE HAVE A MOBILE PHONE THE NUMBER OF MOBILE USERS IS STILL GROWING 2011 2012 2013 4 BILLION 5.25 BILLION 5.9 BILLION 1/3 OF ALL MOBILE USERS OWNED A SMART PHONE IN 2010 73% OF CHILDREN OWN BOOKS AT HOME 85% OF CHILDREN OWN A MOBILE PHONE CHILDREN ARE MORE LIKELY TO OWN A MOBILE PHONE THAN A BOOK MOBILE PHOONES IN USE 27% ARE SMART PHONES 76% SMS ENABLED 4 BILLION 1.08 BILLION 3.05 BILLION USAGE AMONG THOSE WHO ACCESS THE INTERNET ON A MOBILE PHONE SOCIALIZE 91% VIEW VIDEOS 20% CONTRIBUTE TO CHARITY 11% GET COUPONS 29% 78% OF MOBILE CONSUMERS USE LOCATION-BASED APPS USE THEM MULTIPLE TIMES 29% USE THEM TO FIND STORES 42% WHAT DO PEOPLE USE THEIR MOBILE PHONES FOR? WAYS US RETAILERS LEVERAGE THEIR MOBILE SOLUTIONS GAMING FULL MOBILE SITE 61% 52% WEATHER SHOWCASE PRODUCT 55% 33% MAPS/ SEARCH STORE LOCATOR 50% 23% SOCIAL NETWORKING COUPONS/ MARKETING 49% 11 % MUSIC GAMING 42% 11% NEWS LOCATION-BASED PARTICIPATION 36% 11 % ENTERTAINMENT QR CODES 33% 2% DINING OTHER 25% 7% VIDEO 21% GROWTH OF THE MOBILE INTERNET MARKET BY 2014, MOBILE INTERNET SHOULD TAKE OVER DESKTOP INTERNET USE BY 2014, MOBILE WILL BE THE DOMINANTSOURCE FOR THE INTERNET SURPASSING LAPTOPS & DESKTOPS IN 2009, $4.2 BILLION WAS SPENT On MOBIL E APPS BY 2013, AN ESTIMATED $29.5 BILLION WILL BE SPENT ON APPS ödm odmgrp.com group