Live Email Content: 5 Techniques to Bring Your Emails to Life

lyris LIVE EMAIL CONTENT 5 Techniques to bring your emails to life People move through their inboxes quickly, looking only for the information they need and want. Delivering relevant content that resonates with them is fundamental. Live Email Content adapts in real time to location, device, time of open, and behavior - giving your subscribers a truly personalized and engaging email experience. Hours Minutes Seconds Countdown Timers 01: 00 : H Connect to your customers with immediacy by including a live countdown clock to create urgency in your email messages. ONE HOUR LEFT TO SAVE LOADS OF $$$ Location Targeting Personalizing an email on the recipient's location is a great way to instill a sense of belonging. Tailor directions, via a map, to the nearest store based on your customer's location at the time of email open. OUR CLOSEST STORE IS JUST AROUND THE CORNER Device Targeting 3 Insert device-specific content into emails depending on the subscriber's particular device/operating system. DOWNLOAD OUR APP! - WINNER Image Optimization Automatically split test images, and in real time determine which image is generating the best response. Then display the winning image to optimize engagement. /20 CLICKS 176 CLICKS Weather 102°F Show predicted weather conditions at your customer's current location and then offer relevant product to Mon Tue Wed Thr Fri Sat Sun IT'S GOING TO BE A SUNNY WEEKEND! NEED A NEW PAIR OF SUNGLASSES? accommodate the elements. Do your emails standout in a crowded inbox? Lyris' highly talented in-house creative services team is 100% dedicated to designing beautiful, easy to navigate, mobile-friendly emails, landing pages, and preference centers which will get you the attention you deserve. Visit www.lyris.com to learn more. Copyright © 2013 Lyris, Inc. lyris LIVE EMAIL CONTENT 5 Techniques to bring your emails to life People move through their inboxes quickly, looking only for the information they need and want. Delivering relevant content that resonates with them is fundamental. Live Email Content adapts in real time to location, device, time of open, and behavior - giving your subscribers a truly personalized and engaging email experience. Hours Minutes Seconds Countdown Timers 01: 00 : H Connect to your customers with immediacy by including a live countdown clock to create urgency in your email messages. ONE HOUR LEFT TO SAVE LOADS OF $$$ Location Targeting Personalizing an email on the recipient's location is a great way to instill a sense of belonging. Tailor directions, via a map, to the nearest store based on your customer's location at the time of email open. OUR CLOSEST STORE IS JUST AROUND THE CORNER Device Targeting 3 Insert device-specific content into emails depending on the subscriber's particular device/operating system. DOWNLOAD OUR APP! - WINNER Image Optimization Automatically split test images, and in real time determine which image is generating the best response. Then display the winning image to optimize engagement. /20 CLICKS 176 CLICKS Weather 102°F Show predicted weather conditions at your customer's current location and then offer relevant product to Mon Tue Wed Thr Fri Sat Sun IT'S GOING TO BE A SUNNY WEEKEND! NEED A NEW PAIR OF SUNGLASSES? accommodate the elements. Do your emails standout in a crowded inbox? Lyris' highly talented in-house creative services team is 100% dedicated to designing beautiful, easy to navigate, mobile-friendly emails, landing pages, and preference centers which will get you the attention you deserve. Visit www.lyris.com to learn more. Copyright © 2013 Lyris, Inc.