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Liquor brands - brand equity on social media

JACK LEADS THE PACK ! Jack Daniel's has the highest brand audience value $14.9M $6.9M $5.4M But Smirnoff also has a 'shot' Smirnoff is adding more fans than the rest f Fans New Fans New Fans % 2.9M 1.3M 1.06M 10,927 30,326 5,937 0.38% 2.37% 0.56% Smirnoff is scoring higher on brand engagement 60.45 60.18 49.72 1.36% 1.75% 0.29% 13 16 5 Audience G Engagement Score Engaged a Fans % Engaging Content Smirnoff 'high' on Madonna's magic Smirnoff offering exclusive access to Madonna's album for its facebook fans which has significantly driven fan engagement GENOMEDIUM Jack Daniel's Smirnoff Corona

Liquor brands - brand equity on social media

shared by GenYMedium on Apr 07
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Shows the facebook fan engagement for Jack Daniel's, Smirnoff and Corona brands. While Jack Daniel's is doing well in absolute numbers, Smirnoff has off late hit higher engagement by bringing exclusiv...

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Geny medium

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Geny medium

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Social Media
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