#Linsanity

SocialGuide Intelligence #LINSAN TY Since Jeremy Lin's first game as a starter, the Knicks have won 7 straight and the TV Twitter audience for New York Knicks games on MSG has exploded. WIN vs. LAKERS WIN vs. 300 PTO. DRS MEW YORK 17 250 WIN vs. 867% M KINGS growth 200 576% growth 150 WIN vs. WIN vs. WIN vs. 100 WIN vs. NETS 50 (thousands) February 4 6 10 11 14 15 Network AMSG AMSG AMSG AMSG AMSG *growth over Feb. 4th game. BUT, #Knicks Vs. #Linsanity FOR JEREMY LIN IT'S ALL ABOUT TEAM. Since #Linsanity was first mentioned on Twitter on February 4th, mentions of #Linsanity now outpace mentions of #Knicks over 2:1 5,889 2/04 318 Most Retweeted Knicks comment from Feb. 15: 8,268 2/06 938 JLin7 7 in a row!! A huge 7,372 2/08 7,836 35,040 2/10 shoutout to Amare 47,083 for playin awesome the last two games 10,813 2/11 9,874 with a heavy heart! Much love to the 16,828 2/14 55,068 fans too! #Linsanity outpaces #knicks mentions 3:1 11,584 2/15 21,916 t7 Retweeted 2090x (thousands) 10 20 30 40 50 60 Source: SocialGuide Intelligence Social TV program reports February 4, 2012 - February 15, 2012 O 2012 SocialGuide, Inc. All Rights Reserved. Twitter Audience for New York Knicks Games 276,626 Uniques