From Liking to Leading: Social Business Beyond Social Media
FROM LIKING TO LEADING: SOCIAL BUSINESS BEYOND SOCIAL MEDIA WHAT IS A SOCIAL BUSINESS? A company that doesn't stop at using social, mobile, and cloud technology to communicate and collaborate, but an ecosystem that aligns its goals with a soc-ial strategy until the two are fully integrated, creating a more nimble, innovative business. ECO SOCIAL GOALS SYSTEM STRATEGY SOCIAL BUSINESS THE IMPORTANCE OF BEING SOCIAL Social tech reduces time employees spend researching by 35% and increases efficiency by 30%. Decreasing a knowledge worker's unproductive time by 25% can yield 6 extra weeks of work per year. REDUCES 35% TIME SPENT RESEA RCHI NG 30% L) 25% INCREA SES EFFICIENCY SOCIAL FAUX PAS THINKING SOCIAL MEDIA IS ENOUGH AND NOT DEVELOPING A STRATEGY: 58% { } 28% of small and medium-size businesses use it strategically of midsize companies have installed IBM's Social Business SW THE CYCLE OF SOCIAL SUCCESS work smarter, customer needs more faster anticipated increased personalized relationships engagement and productivity exceed customer spend less time searching expectations CUSTOMERS EMPLOYEES create loyal brand advocates collaborative employees THE CYCLE OF SOCIAL SUCCESS integrate social tech with business INNOVATION & EFFICIENCY become an processes industry leader #1 communicate gain a competitive advantage better internally and externally produce innovative products and services speed time to market BENEFITS OF SOCIAL BUISNESS (BY DEPARTMENT) HUMAN RESOURCES CUSTOMER SERVICE MARKETING A 5% reduction in customer defection can increase profits 125% 25-125% 26% 25% 2/3 less time spent marketing new products 81% of shoppers received product purchase advice from friends and followers Increases productivity per employee by 26% Can achieve 5% reduction in customer defection rate increasing profits by up to 68% through a social site 40% Increase in year-over-year new business SOURCES McKinsey Global Institute Report, July 2012: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy IBM Social Business: http://www.ibm.com/social-business/us/en/understand-the-benefits.html Fonality Talking Business: http://www.fonality.com/press-release/fonality-survey-finds-knowledge-workers-small-mid-size-firms-spend-half-workday Aberdeen Group: http://aberdeen.com/Aberdeen-Library/8727/RB-enterprise-social-collaboration.aspx IBM. visually THE HUFFINGTON POST
From Liking to Leading: Social Business Beyond Social Media
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