Life Insurance Facts and Figures

LIFE INSURANCE FACTS 30% of U.S. households have no life insurance Only 44% have individual life insurance 50%(58 Million) they need more life of U.S. households say insurance Consumers who believe they need life insurance, 86% Consumer haven't bought Insurance because they think it is too expensive How Consumers Prefer to Shop for Life Insurance 86% 16% Consumers would use the Internet to research life insurance before purchasing Consumers would prefer to buy insurance completely online. 2 in 10 households through the workplace in the future. Say they prefer to buy life insurance Top reasons given includes: 33% View it as an easy and convenient way to buy 26% Believe it will cost less or be a better value 20% Trust their employers 13% Like the ability to have premiums deducted from their paychecks 35% Say the reason they have not yet bought more life insurance is because no one has approached them about it Looking Ahead 8% 2 in 10 consumers Consumers consider themselves very/extremely likely to purchase life insurance in the next year. Willing to purchase life insurance through retail outlets like warehouse clubs and superstores. Facts About Life 2013 41% Life Insurance shoppers say life events - marriage, children, buying a house - motivated them to shop for life insurance Courtey of B @boardwalkins BoardwalkInsurance.com O pinterest.com/boardwalkusa/