Let's get down to Social Business

LET'S GET DOWN TO By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce Satisfaction XATLASSIAN Bazaarvoice DachisGroup yammer jiv2 WWORDPRESS *Zuberance Lithium tumblr. chatter PowerReviews EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% 73% of executives and 51% of millenials have believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing social business downloaded at least one web-based app for work on either a mobile device or computer TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Healthcare/ Utilities/ Energy Education Retail Manufacturing Technology Financial Medical/ Services Biotech/Pharma "According to samples of organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Creating ROI 48.3% Website 46.7% measurements integration Internal education Developing ongoing dialogue with customers 37.3% 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place Mobile/ 26.3% 20.5% location Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and 22% Providing direct customer support 16.4% procedures "Based on an Altimeter Group survey of corporate social strategists in 2010. Enabling peer- to-peer support 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNet.com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE LET'S GET DOWN TO SOCIAL-BUSINESS By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce satisfaction XATLASSIAN Bazaarvoice G Dachis Group yammer jiv2 WWORDPRESS * Zuberance PowerReviews Lithium tumblr. chatter EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing 73% of executives and 51% of millenials have downloaded at least one web-based app for work on either a mobile device or computer social business TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Utilities/ Energy Healthcare/ Medical/ Education Retail Manufacturing Technology Financial Services Biotech/Pharma organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Website integration Creating ROI 48.3% 46.7% measurements Internal education 37.3% Developing ongoing dialogue with customers 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place 26.3% Mobile/ location 20.5% Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and Providing direct customer support 22% 16.4% procedures Enabling peer- to-peer support "Based on an Altimeter Group survey of corporate social strategists in 2010. 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNE..com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE LET'S GET DOWN TO SOCIAL-BUSINESS By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce satisfaction XATLASSIAN Bazaarvoice G Dachis Group yammer jiv2 WWORDPRESS * Zuberance PowerReviews Lithium tumblr. chatter EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing 73% of executives and 51% of millenials have downloaded at least one web-based app for work on either a mobile device or computer social business TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Utilities/ Energy Healthcare/ Medical/ Education Retail Manufacturing Technology Financial Services Biotech/Pharma organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Website integration Creating ROI 48.3% 46.7% measurements Internal education 37.3% Developing ongoing dialogue with customers 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place 26.3% Mobile/ location 20.5% Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and Providing direct customer support 22% 16.4% procedures Enabling peer- to-peer support "Based on an Altimeter Group survey of corporate social strategists in 2010. 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNE..com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE LET'S GET DOWN TO SOCIAL-BUSINESS By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce satisfaction XATLASSIAN Bazaarvoice G Dachis Group yammer jiv2 WWORDPRESS * Zuberance PowerReviews Lithium tumblr. chatter EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing 73% of executives and 51% of millenials have downloaded at least one web-based app for work on either a mobile device or computer social business TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Utilities/ Energy Healthcare/ Medical/ Education Retail Manufacturing Technology Financial Services Biotech/Pharma organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Website integration Creating ROI 48.3% 46.7% measurements Internal education 37.3% Developing ongoing dialogue with customers 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place 26.3% Mobile/ location 20.5% Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and Providing direct customer support 22% 16.4% procedures Enabling peer- to-peer support "Based on an Altimeter Group survey of corporate social strategists in 2010. 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNE..com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE LET'S GET DOWN TO SOCIAL-BUSINESS By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce satisfaction XATLASSIAN Bazaarvoice G Dachis Group yammer jiv2 WWORDPRESS * Zuberance PowerReviews Lithium tumblr. chatter EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing 73% of executives and 51% of millenials have downloaded at least one web-based app for work on either a mobile device or computer social business TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Utilities/ Energy Healthcare/ Medical/ Education Retail Manufacturing Technology Financial Services Biotech/Pharma organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Website integration Creating ROI 48.3% 46.7% measurements Internal education 37.3% Developing ongoing dialogue with customers 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place 26.3% Mobile/ location 20.5% Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and Providing direct customer support 22% 16.4% procedures Enabling peer- to-peer support "Based on an Altimeter Group survey of corporate social strategists in 2010. 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNE..com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE LET'S GET DOWN TO SOCIAL-BUSINESS By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and transforming all aspects of business. Amid the chaos, new markets and leaders will emerge. Journalists will embrace them, and PR pros will manage the process. Let's dive into the ballooning popularity of social business. WHAT IS IT? "Social business" • Social media • E-commerce • Social technology Designed out of emerging cultural change and outreach, it fosters a unique and effective kind of collaboration at the is a meta-trend comprising enterprise level. several component trends: POPULAR SOCIAL BUSINESS PLATFORMS Social Publishing involver Community Collaboration Social Commerce satisfaction XATLASSIAN Bazaarvoice G Dachis Group yammer jiv2 WWORDPRESS * Zuberance PowerReviews Lithium tumblr. chatter EXECS CHIME IN According to a Jive Social Business Index study of over 900 U.S.-based executives: 53% 57% 71% 51% believe that they have to adopt social business or will fall behind expect an increase in revenue or sales after implementing 73% of executives and 51% of millenials have downloaded at least one web-based app for work on either a mobile device or computer social business TECH TAKES ADVANTAGE OF SOCIAL Industries Engaged in Social Business (Percent of Respondents) 16% 2% 4% 6% 8% 11% 11% Utilities/ Energy Healthcare/ Medical/ Education Retail Manufacturing Technology Financial Services Biotech/Pharma organizations with at least 5,000 workers worldwide engaged in social business. FROM THE INSIDE OUT To be most effective, social business must use social computing comprehensively inside an organization and outside to its end-users through customer-facing activities. (Percent of Respondents) "What internal social strategies will you focus most on in 2011?" "What external social strategies will you focus most on in 2011?" Website integration Creating ROI 48.3% 46.7% measurements Internal education 37.3% Developing ongoing dialogue with customers 43.3% and training Determining an 34.7% Listening/Learning about customers 37.7% organizational model Apply social insights to product roadmap 34.7% Fostering word of mouth 36.9% Getting buy-in from stakeholders 32.3% Formalizing an advocacy program 24.6% Developing a listening/ monitoring solution Social 29.7% 22.1% commerce Getting tools and technologies in place 26.3% Mobile/ location 20.5% Increasing budget/ Collaborating with 24.6% 19.7% headcount customers Policies and Providing direct customer support 22% 16.4% procedures Enabling peer- to-peer support "Based on an Altimeter Group survey of corporate social strategists in 2010. 13.9% Almost half of respondents agree that creating measurements of profit and return on investment are most important internally. Externally, most businesses want to see social elements being implemented into websites. Sources: Altimeter Group | ZDNE..com | Forrester Research | Adoption 2.0 Council TechCrunch I Owyang. Jeremiah. "Social Business Stack for 2011."I Jive Created By COLUMN satisfaction www.getsatisfaction.com FIVE