Let Your Subscribers Tell You What They Want

LET SUBSCRIBERS TELL YOU WHAT THEY WANT. Does it seem like your email campaigns are a shot in the dark? you are guessing at what your subscribers want and getting inconsistent response rates to your promotions, If YOU NEED TO KNOW TWO THINGS: YOU'RE WORKING TOO HARD THERE IS A BETTER WAY Each and every subscriber on your list feels overwhelmed by the amount of email they receive. Put yourself in their shoes and imagine what it's like when they check their email for the first time every day. As new messages flood in, a sea of senders and subject lines clamor for their attention, each message insidiously implying that it is the most important. Mixed in with the truly important messages are fakers and impostors who feign urgency. In a fit of ruthlessness akin to the Red Wedding in Game of Thrones, your subscriber wantonly massacres as many of the offending emails as possible. Few will be opened and most will either be deleted or ignored. How can you give your emails a prayer of surviving the merciless battle of the Inbox? inbox In a nutshell: Avoid sending self-centered emails and instead offer your subscriber exactly what they tell you they want. There are moments when you have your subscriber's attention and it is in that When it comes to interpreting what your subscriber wants, ACTIONS SPEAK FAR LOUDER THAN instance that you want to respond. That is when you know what your subscriber is WORDS. And when it comes to interested in due to the context of action. relevance and engagement, there is no better time than the present. IN OTHER WORDS, INTEREST AND TIMING INTERSECT. HERE ARE 7 STRATEGIES THAT LEVERAGE AUTOMATED FUNNELS THAT ARE TRIGGERED BY SUBSCRIBER ACTIONS WELCOME MESSAGE: Your first email is a perfect opportunity to start a chain reaction. While you have your new subscriber's attention, deliver what you promised. Within that deliverable, build in an opportunity for them to take another action. Give them more of what they just told you they want. THANK YOU MESSAGE: From your new customer's perspective, a purchase is also fraught with hopes and concerns. They're hoping they'll be happy with their purchase and at the same time they may be experiencing at least some buyer's remorse and fear that they've made a bad decision. A well written welcome message congratulates your new customer by validating their decision, rewarding their trust with reassurance, and possibly by offering unexpected additional benefits as well. CONSUMPTION EMAILS: It's a cliché that marketers focus the majority of their attention on the acquisition of new customers and tend to neglect the opportunity to follow up effectively with existing customers. It's also a cliché that customers buy things and then set them aside and forget to comeback to actually use what they bought or opted in for. A simple follow up consumption email series can help by showing each new subscriber or customer how to consume what they got from you. Not only is this an opportunity to increase customer retention, but also opportunities to make relevant upsells and cross sells. REQUESTED NOTIFICATIONS: There are situations where you can have people tell you that they want to be contacted when certain conditions arise. For example, if you have a new product launching soon or if you run out of inventory, you may provide an opportunity to get on a waiting list. You could offer a Priority Notification list for those who are super eager to hear about what you have to offer when it becomes available. CART ABANDON If you make an opt in with name and email address the first step in your purchasing process, before they get to the page where they enter in their payment information, then you can follow up with them if they leave prior to completing the purchasing process or abandon their shopping cart. A simple email that goes out to ask them why can recapture some lost sales. SURVEYS: When you get someone to participate in an online survey you have an opportunity to immediately sort them by their responses into categories by interest. To maximize the response, build the funnel into the completion of the survey and don't rely purely on an email follow up sequence. BIRTHDAY SPECIAL: If you collect birthday information then you can make a sweet offer in honor of their special day. It's a simple gesture and many people feel like indulging themselves on their birthday. Other people may forget their birthday but they won't, and if you remember, too, you can stand out in their crowded inbox quite nicely. For more information on how you can let your subscribers tell you what they want, visit http://www.emaildelivered.com/subscribers-tell-you-what-they-want PRESENTED BY Source: EMAIL DELIVERED emaildelivered.com/infographics-blog MANAGE MONITOR MONETIZE