Many of today's multinationals began their lives as startups - driven by a vision to change the world and a need to experiment with minimal resources.
Today, they have ossified into hierarchical m...
achines with a command and control culture - antithetical to new ideas and approaches.
By contrast, disruptive players like AirBnB, Square and Zappos have redefined and reshaped existing markets by combining new technology with a fanatical approach to customer service.
Our research - "Learning from the Startups" - surveyed 60 startup founders in the US, UK and Germany to discover their recipe for success.
We wanted to find out:
● How startups innovate so rapidly
● What large organizations can learn
● How culture and IT interact to determine potential for innovation
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