When it comes time to hire an infographic designer, it’s a bit like the early days of the internet, when anyone with a keyboard could call themselves a “Web designer” and immediately get clients.
That’s because, just like in the early days of the World Wide Web, nobody really knows what an infographic designer is. Do a quick search looking for “the difference between an infographic designer and a graphic designer” and you’ll see what we mean.
If you’re looking to hire an infographic designer, look for someone who understands the “info” part. Infographics are used to display information in a way that’s easy to understand. Many infographic designers focus on fancy design that actually makes the infographic harder to comprehend. You need a balance: someone who understands graphic design but understands that visual appeal is only part of the equation.
Next, think about why you want to hire an infographic designer in the first place. Are you looking to create infographics for your blog? Are you hoping to drive more traffic by creating “link bait”? Or do you have information you’d like to communicate? Thinking this through will not only help you hire an infographic designer, but will make it easier for you to create a design brief. And yes, you better create a design brief. Any good infographic designer is going to demand one; if someone offers to just whip something that looks nice, run away.
Or, run to Visual.ly. Not only do we have Visually Create, which allows virtually anyone to create infographics using templates and themes. But we also have the Visually Marketplace to connect freelance infographic designers with potential clients. Tap into our community of more than 4,000 freelance designers.