LOGIN TO YOUR VISUALLY ACCOUNT
Dont't have an account? Create one
A heat map is a two-dimensional representation of data where colors are assigned to data values.
One of the most common heat maps is based on a time span of a year (see below). Each column is a day of the year, while each row is a time of day. The color of each part of the grid shows the quantity from the data.
More complex heat maps can display more complex data, including data that has a spatial component, but all heat maps use color to communicate relationships between data values that would be harder to grasp in a table with numbers alone.
Heat maps have been used since the 1950s. Early heat maps were used by scientists; for instance, in biology heat maps can be used to represent genes.
More recently, heat maps have been used to display the areas of a web page that are most frequently scanned by a viewer.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.