The Last Day of Rain

THE LAST DAY OF RAIN A story told in three phases: Cross Platform Audience Engagement, film and theatrical drama. ATH INTRODUCTION MAKING THE FILM AR LOO ER WAR A planet in peril, the ending of political stagnation, our chance at real change, all seem to be ignored. BW OF DUTY rly every se , Notting he thanksgiv We use Cross Platform Audience Engagement which involves a managed and evolving process connecting with people's lives and interests. hiform Arm after the Phase I Audience engagement Activist groups came and went. twell E Cineman Films presents “The Last Day of Rain," a magic-realism tale set in a troubled metropolis. When a financier, a weather presenter, a girl seeking a better world called Lana, and a street kid called JJ are faced with a sudden catastrophe, each must discover what freedom really is. Activities Outcomes • Create Lans is graffiti • Lannoh Lana's blog, video platform, and social media • Release • Lannoh flash mob • Gallery •Mnsio eveat • Release oasting eall video • Engage aotivist disonssion i eampato throngh a • Casting • Data • Intelleetual property • Enigma • Crowd • Artifaets Sehednle Phase 2 Measure response of audience engagement The coldest days, the heaviest rain, the driest spells, here to remain.., The writing on the wall is Lana's belief in a better world. The ruins of the old ideas are a • Open orowd-funding eall • Release traditional casting press release • Open oall for artifaots for the film; photography, video, artwork and mnsio • Release traditional oast PR • Use live gigs and video releases (skyline and eityseape) haunting reminder that freedom never comes easy. ntil what was cast in stone is thrown aw ay People wake np. Like Lana, they too want a better world, a place where things that matter, really matter. Phase 3 Eaploration of city skyline • Call for footage from artists • Musio, Sounds, Soore • Props, east and orew • Study the eompetition A lobby group and a casting call is formed. Let's create a better place. They tell us we are naïve, but we are Phase 4 Make the film! not. The possibilities are endless. TIMELINE: 18 montha Who is Lana? Is it you? find us.• Come CinemanFilms