Lack of Digital Know-How Costs Retailers Billions

Lack of digital know-how costs retailers billions Nine out of ten consumers Over 50% of all sales find some aspect of the digital shopping experience frustrating on the consumer shopping journey are influenced by digital 93 Consumers aren't satisfied with the experience they currently receive, with 93% saying they find some aspect of the digital shopping experience frustrating OrTALLY NLUENCED TOTAL IPEND £156.8BN £310.5BN UK retailers are missing out on £12bn by failing to harness technology to drive sales £12BN 46% of retailers say they do a good job of joining up the digital consumer experience 56% of people say that interacting digitally is more convenient Only 40% of retailers recognise that digital € engagement helps drive sales Over a fifth of retailers have trouble integrating new channels with existing technologies But nearly three quarters of consumers disagree 85% of people use digital to interact with shops and brands Less than a third of retailers use social media tools to engage and understand their consumers O, 2. SOURCE: Joined Up Customer report carried out by Conlumino in June 2013 amongst over 2,000 UK consumers and 87 UK retalers