Kittens & Bacon

KITTENS BACON WHY THEY CONTINUE TO GO VIRAL – If the Internet had a mascot, you can bet it would be a cat dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. But why are they so popular, and how can we leverage their popularity for personal gain ... or better yet, total world domination? CATS AND BACON ACCCOUNT FOR MILLIONS OF SEARCHES EVERY MONTH. MONTHLY GOOGLE SEARCHES: |135,000 CAT GIF 30,400,000| CAT 9,900 BACON VIDEO 368,000 673,000 FUNNY CAT CAT VIDEO 201,000 BACON RECIPES 6,120,000 BACON That's a lot of data! So let's put it in perspective, using arbitrary celebrities as a benchmark. 6,120,000 BACON 30,400,000| CAT 11,100,0001 450,000 KIM KARDASHIAN KEVIN BA CON SOCIAL POPULARITY Together, cats and bacon have taken over the social Web and are the founding subjects of countless memes, videos, and gifs. "KEYBOARD CAT" VIDEO EPIC MEAL TIME THE GRUMPY CAT Push Button Receive Bacon has more than 5,000,000 YouTube subscribers. The channel's You will never look at this slgn the same agaln. has more than 31,000,000 VIEWS, since its initial upload in 2007. Facebook page has more than 1,000,000 fans; that's twice videos center on adding as much bacon, Jack Daniels, and cholesterol to meals as possible. as many as Nicolas Cage. FACEBOOK REDDIT YOUTUBE ROUND 1: FANS ROUND 2: RESULTS ROUND 3: RESULTS 3,261,879 423,210 11,300,000 CAT BACON 10,388,170 71,640 3,830,000 HOW CAN WE LEVERAGE OUR FELINE FRIENDS FOR WORLD DOMINATION? CATS ADD VISUAL AND CATS CAN HELP RE-INTRODUCE CATS GET VIEWS! HUMOROUS ELEMENTS TO YOUR BRAND TO MILLENNIALS. YOUR MARKETING CAMPAIGNS. A picture of a British Shorthair was so popular on the Internet that it helped spur the creation of Cheezburger.com. The trick to leveraging cats in your campaign is authenticity. If it seems forced, the Internet masses-and your customers-will call you out. When Cravendale Milk created a commercial titled "Cats with Thumbs," the company reaped: The site pulls in 3.6 MILLION READERS a month and has raised more than 8% 10% CATS GO VIRAL MORE increase increase in brand in sales. FREQUENTLY THAN ANY awareness. $32 MILLION OTHER ANIMAL. 7 MILLION YouTube views. from investors. Sources: Google Free Keyword Tool I Facebook I YouTube I Reddit I www.imediaconnection.com Marketo COLUMN FIVE