Kids vs. Cats: Parents' Video Sharing Habits

Kids vs. Cats v n 9 # PARENTS' VIDEO SHARING HABITS Cats & kittens seem to get all the attention on the Internet. But research shows that parents are shooting and sharing video more than ever and, for them, their kids are the biggest stars... not their furry friends. There may be millions of cat videos totaling billions of views on YouTube, but "Charlie Bit My Finger," a quick and candid video of two brothers, is the most-viewed user generated video on YouTube. So cats don't rule the Internet, after all! MOMS AND DADS ARE VIDEO SHARING FANATICS How much do they shoot/share? 100% 00 70 60% 53% 44% 0% who Shoot videos SO THEY CAN SHARE SHOOT 3 videos 3 videos shoot videos per month per month WILL share them share them SMARTPHONES 53% AND THE SHARING BOOM of parents prefer SMARTPHONĖS over TRADITIONAL CAMERAS when it comes to SHOOTING VIDEOS TO SHARE WHAT ARE THEY SHOOTING/SHARING Parents consider cute, funny and fun moments to be the most shareable content for KIDS their social networks are the most inspiring 27% subject for parents to shoot and share shoot/share videos of their children at least a few times a week Parents are three times as likely to shoot and share videos of their kids (27%) as they are to shoot video of their pets (9%) Mom's role and Dad's role when it comes to shooting, editing and sharing video MOM DAD 71% SHOOT MORE 65% 76% SHARE MORE 53% 30% USE EDITING SOFTWARE 42% 53% SHARE ON SOCIAL NETWORKS 40% 40% SHARE WITH SPECIFIC FAMILY 51% But wait! parents want to shoot and share EVEN MORE As much as they're already sharing, So why aren't they? 41% 37% 35% Wish they had more time Want an easier way to share videos Want an easier way to edit videos x2 Parents who use editing software are twice as likely to take and send videos of their children and loved ones, but 45% still find editing challenging. 83% of parents would like a video editing solution to help them better package their video stories THE CONTENDERS Animoto iMovie Magisto SocialCam Vine WeVideo April 2013 from PlayScience and Magisto.com