Kick Off the Holiday Shopping Season with Small Business Saturday

KICK OFF THE HOLIDAY SHOPPING SEASON WITH SMALL BUSINESS SATURDAY The Scoop SMALL BUSINESS, BIG IMPACT NOVEMBER w |TR 2 4 5 12 | 13 10 11 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 WHEN: WHERE: SATURDAY, NOVEMBER 30, 2013 LOCALLY OWNED BUSINESSES The Saturday after Thanksgiving NEAR YOU Created ON NOVEMBER 27, 2010 BY AMERICAN EXPRESS ITS PURPOSE is to support local businesses that are frequently overshadowed by larger competition on big shopping holidays like Black Friday and Cyber Monday BY REGISTERING USE THE MAP at ShopSmall.com, American on ShopSmall.com to find Express cardholders can participating stores near you receive a $25 statement credit to use at eligible small businesses SHOP SMALL SHOP SMALL SHOP SMALL IT ALSO gives a boost to mom- PARTICIPATING and-pop joints looking local businesses can obtain to promote themselves free marketing materials from in their neighborhoods American Express The Stats 2012's SMALL BUSINESS SATURDAY Last year, shoppers %24 dropped a whopping %245.5 BILLION at small businesses on Small Business Saturday IN 2012, LESS THAN 67% 50% of the same consumers of consumers knew about Small Business Saturday actually shopped on Small Business Saturday and its mission to support local businesses Why Shop Local? GOOD THINGS COME IN SMALL PACKAGES! IT CREATES JOBS IT BUILDS A BETTER Local COMMUNITY businesses provide the Small greatest number of new net jobs created every year local business owners live in the same area they do business, so they are more They also likely to consider how their provide the most stable job business decisions affect opportunities in a community the community IT STABILIZES THE ECONOMY IT MAINTAINS UNIQUENESS In the long term, Small an economy with many businesses often contribute small, local businesses to the one-of-a-kind, unique is more successful than regional character of the an economy with a few communities they belong to absentee-owned companies IT GIVES BACK Large firms usually contribute only to the area where the corporation is based A study in Oregon showed that small businesses donate an average of $789/employee, whereas large corporations gave back only $334/employee INFOGRAPHIC PROVIDED BY PENNINGTONCREATIVE.COM Sources http://thepointsguy.com/2013/09/amex-small-business-saturday-returns-november-30th/ http://thepointsguy.com/2012/11/dont-forget-to-register-tomorrow-for-small-business- saturday-on-november-24th/ http://paysimple.com/blog/2013/11/12/make-small-business-saturday-2013-work-business/ http://www.buylocalrogue.org/why-buy-local/reasons-to-shop-locally.html