The Key Components of a Modern Marketing Campaign

The Key Components of А Modern Marketing Campaign E What Can Kill a Marketing Campaign? Mixed objectives Factor 1 A marketing campaign with a multitude of objectives will struggle to yield benefits for your business If marketing objectives are not specific, actionable or relevant, then the marketing strategy lacks coherence Limited research Factor Not using research to back up your ideas can be extremely costly to a marketing campaign A marketing campaign is nothing without research. Relying on gut instincts or pre-existing beliefs will not be sufficient. Failure to test & Factor analyse 3 Failing to test or trial a marketing campaign before rolling it out will hamper its A decent marketing campaign needs to be tested, and then re-tooled if evaluations reveal it to be necessary success. Y What grows a marketing campaign? Clear Goals ? What do you How will you know when you've achieved it? How will you track success? want to achieve? Who are you trying to influence? Do you know the wants and needs of your consumer? How will you make an emotional connection? Which media platforms will you use to reach out to them? Plan, Plan & Plan Again O MAR O 13 When will your marketing strategy go live? Do you need to report back to stakeholders and clients? If so, when? Are you monitoring your various media channels and constantly evaluating? Listen Are you delving deeper and really attempting to understand Are you avoiding stereotypes? empathy to make Don't assume you know what your audience is thinking Are you employing Have you made a connection with the right people? your campaign as good as it can be? consumer behaviour? The Devil is in the Detail What will the language and tone of your campaign be? What are the core images of your campaign? Exactly how do you plan to track progress? How do you plan to evaluate at the end? Performance Measures Return on investment Sales numbers Customer response Feedback from Competitor response Feedback from sales partners and peers team Sources: http://smallbusiness.chron.com/7-ways-evaluate-marketing-plan-58331.html http://www.thedrum.com/opinion/2015/03/04/six-tips-successfully-planning-integrated-marketing- campaign http://www.snapapp.com/blog/how-plan-your-most-creative-marketing-campaign-ever http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht http://www.marketingprofs.com/opinions/2015/26990/five-things-to-remember-when-planning-your- next-b2b-marketing-campaign http://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-marketing- campaign/ III