Keeping Connected: The Importance of Mobile WiFi for Commuters

KEEPING CONNECTED THE IMPORTANCE OF MOBILE WIFI Technology-addicted consumers are clamoring for mobile WiFi everywhere they go - even during the morning commute. FOR COMMUTERS GROWING DEMAND FOR MOBILE WIFI 91% 81% of WiFi users prefer WiFi over 3G for surfing the web, downloading data and sending email expect mobile WiFi while on the road 71% of commuter rail travelers carry WiFi-enabled devices - and want mobile WiFi access for them 68% of commuters say they're willing to watch ads in exchange for free WiFi IMPACT OF MILLENNIALS 14 & UNDER 4%° '6.7% 65 & Up 15-19 8.5% By 2007, MILLENNIALS 9.8% 55-64 (ages 18-34) comprised more than 17.5% 45-54 20-24 11.5% 35% of mass transit riders 25-34 21.7% 20.3% 35-44 35% Percentage of cars driven by 21-30-year-olds: 1995: 20.8% 2009:13.7% of Millennials would rather give up their cars than their computers or smartphones MORE TIME TO WORK 80% 69% of U.S. workers say they continue to work after leaving the office can't go to bed without checking their email first WHEN DO YOU CHECK YOUR EMAIL? Out with the family At the dinner table In bed after waking up Before 8 a.m. After 10 p.m. 57% 38% 68% 50% 40% WIFI USE ON BUSES & TRAINS COMMUTER WIFI USE HAS STEADILY RISEN SINCE 2009: 2009 2010 2011 BUSES 33.9% 24% 17.9% TRAINS 37.9% 29.9% 25.6% HOW COMMUTERS USE MOBILE WIFI 84% 78% 32% 16% 15% 4% Email Internet Chat/IM/Skype Music/podcasts VolP Online gaming browsing WIFI SUCCESS STORIES Massachusetts Bay Transportation Authority Installed mobile WiFi on 258 commuter rail coaches More than 10,000 riders connect to the internet daily Santa Clara Valley Transit Authority Added mobile WIFi to all of its commuter trains and a portion of its buses Expects to see a 10% increase in light rail ridership this year Greyhound Offers free mobile WiFi on more than 900 buses in the U.S. and Canada Since 2010, riders have logged more than 4.5 million online sessions singlepointK Owifiinmotion www.YourSinglePoint.com SOURCES: Wi-Fi Rail, Devicescape, American Transportation Association, Zipcar, Federal Highway Administration, Good Technology, DePaul University, Santa Clara VTA Infographic designed by Mad Fish SEO Copyright © 2013 Singlepoint