JOANNEUM RESEARCH is one of Austria’s biggest extra-faculty research institutes, with its headquarter located in Graz. Mindconsole has been commissioned to create and execute the general corporate f...
ilm. The biggest challenge: to create a concept that is easy to consume but at the same time to communicate sustained knowledge at the side of the recipient.
Mindconsole accepted that challenge and created the perfect cross over media solution: film and motion design in perfect symbiosis. Live action shots highlighting the high quality infrastructure as well as the company’s most valuable resource: the scientists. The main part of the corporate film is dedicated to pure motion design where minimal graphic design meets inspiring animation. Redundancy in audio and video create a type of content by incorporating scientific topics into a highly appealing movie which is easy to consume.
Finally the gesture-controlled, interactive interface was developed by Mindconsoles motion designers to get the high-tech feeling JOANNEUM RESEARCH needed: the keywords innovation, networking and knowledge transfer are for a good reason and are therefore present throughout the whole corporate movie.
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