Jimmy Riddle: Effectiveness of Donation Appeals on Wikipedia

Jimmy Riddle Effectiveness of donation appeals on Wikipedia $ per day "Thanks for the $580 brain massage" "Depend on Wikipedia for information? $2,900 Now it depends on you." "Admit it - without Wikipedia $3,000 you never could have finished that report" "Please read: $47,433 A personal appeal from Wikipedia founder Jimmy Wales" Gratitude Guilt Gore David McCandless // Nov 2010 source: meta.wikimedia.org/wiki/Fundraising_2010/Banner_testing InformationIsBeautiful.net