Jimmy Kimmel vs. Jimmy Fallon

They're locked in a tight TV ratings race. But who's winning on social media? Jimmy Fallon and Jimmy Kimmel each have two Twitter Handles. For purposes of this comparison, we aggregated the data into one set of data to provide a single picture of each talk show hostös collective "Twitter foot print." We also look at each host's Twitter subscriber count to establish a rough benchmark of influence on Google's socialized video platform. Given Fallon and Kimmel's close KIMMEL vs. FALLON TV ratings race, we'd have VS. expected a closer contest on Twitter, and we'd have expected ABC (Kimmel's network) to have WHO IS KING OF LATE NIGHT SOCIAL MEDIA? put more muscle into supporting their man on Twitter. After all, the ABC network (now a Disney subsidiary) has had a long TWITTER REACH TWITTER OF VOICE SHARE history on the Web. At the same time however, NBC isn't exactly FALLON 14.27 FALLON 29,926 a weak social media competitor either. The network (now a subsidiary of Comcast) has been KIMMEL 4.559 KIMMEL 6,709 online since 1996, and its digital division has been highly active in the past several years. While it's impossible to say whether a concerted effort on the part of 12 15 5000 10000 15000 20000 25000 30000 Twitter Followers in millions Total Tweets TWITTER BRAND EXCLUSIVITY YOU TUBE SUBSCRIBERS ABC to equalize the contest on Twitter would immediately FALLON 801 translate into TV rating gains, the opportunity is obvious, and if FALLON 3.685 Jimmy Kimmel is as hip and up to date as he claims to be, he KIMMEL 5,897 KIMMEL 4.277 should be on the phone to his social media managers 1000 2000 3000 4000 5000 6000 FFR (Follower to Followers Ratio) Subscribers in millions instructing them to up their game. JIMMY DỊa