The JaagoRe campaign by TATA Tea aims at creating awareness and building sensitivity among the public towards society and the environment. 'Too Busy To Care' aimed at making the user aware of how we ...
ignore those in need in our daily lives. The fast and demanding lifestyle makes us put our desire to contribute to the society in the back burner. This campaign gave the user opportunities to contribute to the society.
This motion typography video was created for the homepage banner on the Jaagore website. It later went on to be adapted for their banner campaign.
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