Best global brands

BEST Google GLOBAL BRANDS Microsoft Coca-Cola SAMSUNG hp atat (intel Marlboro Fond BROUGHT TO YOU BY visual knowledge transfer www.ixtract.de 2013 Absolute brand equity in Bil. US-Dollars + 60 % Percentage change of brand equity 10 TOPIO BRANDS + 40 % + 20 % year-on-year 100 BIl. Values published by Interbrand during the years 2001 to 2013 50 - 20 % 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 + | % -5% + 28 % Coca-Cola Coca Cola Coca-Cola Coca-Cola CocaCola CocaCola Coca Cola CocaCola Coca Cola Coca Cola Coca-Cola Coca Cola -7% +2% -2 % +8% + 129 % IEM IEM IEM Google Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft - 1 % IEM IEM IEM IPM IEM IBM IEM IEM Coca-Cola Microsoft Microsoft + || % + 4% + 6 % + 36 % Google Google IBM - 14% - 10% NOKI Untel. intal dntel Microsoft Microsoft + 14 % + 15% NOKIA NOKIA + 13% - 17 % -18% + 5% + 58 % + 12 % + 20 % Intel. - 9% + 10 % -8% + 40% (intel. - || % 9% + 43 % + 17 % 10 10 Absolute brand equity in Bil. US-Dollars + 130 % TOPIO WINNERS Percentage change of brand equity + 100 % + 60 % year-on-year Shows the brand values with 100 BIl. + 30 % percentage change more than 0 % 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 + | % + 28 % Coca Cola Coca-Cola Coca-Cola CocaCol CocaCola Coca-Cola CocaCola + 129 % IEM IEM IBM Google Microsoft +7% IBM IEM IEM Microsoft IEM Coca-Cola Mcrрво + || % +4% + 6 % Goog Google Google IBM Microsoft + 14 % + 15% + 5% + 58 % fintel 8. + 10 % +40% + 17 % 10 TOPIO LOSERS Absolute brand equity in Bil. US-Dollars Percentage change of brand equity 10% year-on-year Shows the brand values with 100 BIl. percentage change less than 0 % - 20 % 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 5% Coca-Cola CocaCola Coca Cola CocaCola - 6% Microsoft Microsoft Microsoft Microsoft - 3 % - | % IBM IBM IBM Microsoft Microsoft ·14% - 10% Intel - 17 % - 18 % (untel. I| % 10 10 Absolute brand equity in Bil. US-Dollars + 60 % Percentage change of brand equity BRANDDETAILS + 40 % + 20 % year-on-year O Brand is outside of the Top10 - Brand is outside of the Interbrand ranking Brand is in 100 BIl. 50 the Top10 - 20% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 + 129 % + 28 % -17 % - || % - 30 % at&t at&t - 5 % +8 % Coca Cola CocaCola - 10% + 5% 17 % - 32 % + 15 % Ford Ford + || % -10 % - 10% + 34 % + 43 % + 36 % Google Google 13 % + 18 % + I % пр hp - 3 % + 8% + 8% + 8 % IEM IEM + 12% intel (intel. + 10 % - | % Madlbaro Marlboro -9 % + 13% + 9% - 7% + 10% Microsoft Microsoft - 18 % + 14 % - 65% NOKIA NOKIA + 40 % + 20 % +31 % SAMBUNG SAMBUNS + 15% 8% 16% + 17 % 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 BIGGEST WINNER vs. BIGGEST LOSER Brand values are labeled with their ranking position 20 17 43 41 39 50 NOKIA NOKIA 57 14 19 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 BROUGHT TO YOU BY icract: Source: visual knowledge transfer Interbrand.com www.ixtract.de 2013