Let’s be honest. I’m sure you’ve figured out by now that social marketing is something that’s worth doing. Well, as long as you’re doing it right. We’ve moved away from ‘what is social m...
arketing?’ to ‘how can I take advantage of the benefits?’. Well, it turns out that there are just as many benefits as there are social marketers.
What’s truly the most shocking is that while 86% of marketers say that social is important for their business, only 26% say they are able to measure their activities. That’s a pretty huge disconnect, especially because most of the benefits require some kind of measurement. Otherwise, how can you know if it’s working?
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