The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market

ComScore

IPhone5: Making Waves Across the Smartphone Market



With millions of consumers now carrying the latest iPhone in their pocket, it���s worth examining the effect that the sales of the iPhone 5 could have on the industry:



Smartphone Device Wars

iPhone 5 & Galaxy S III U.S. Searches per Week

Samsung Galaxy S III reached a peak in U.S. searches during the first seven days of the iPhone 5 launch ﾊﾗﾖ beating levels during its own launch period.

14m

10m

6m

2m

Galaxy S III Launch

IPhone 5 Launch

01 June 29 June 27 July 24 Aug 21 Sept



Samsung Galaxy S III Apple iPhone 5

The Galaxy S III also got a boost of 50% in average weekly online sales

compared to before the launch of the iPhone 5.

Accessories:

Rumbling in the distance



iPhone Accessory Purchases at Online

Retail Merchants & eBay

iPhone 4s Launch Holidays 2011 iPhone 5 Launch Holidays 2012



Oct ���11 Dec ���11 Sept ���12 Dec ���12



Online iPhone accessory purchases in September 2012 reached approximately

the same levels as in December 2011, surpassing when the iPhone 4S

launched in October 2011. As the holiday season nears, sales are on

track to reach record levels.



A Lightning Strike

For all online sales at top 100 retailersﾊﾗ_

1 Lightning adapter was sold for every 10 iPhone 5 devices sold

25%

sold on Amazon

75%

sold on Apple.com

Initial data reveals that a majority of online iPhone 5 purchasers are not picking

up the Lightning port adapter, suggesting that consumers plan on buying

new Lightning-compatible software.

sound dock alarm clock car charger media transmitter ?



As Apple releases more devices, and accessory manufacturers create new and innovative products with Lightning ports, the new standard will create an

unparalleled opportunity for all stakeholders, especially in the upcoming

2012 holiday season. COMSCORE. IPHONE 5: MAKING WAVES ACROSS THE SMARTPHONE MARKET With millions of consumers now carrying the latest iPhone in their pocket, it's worth examining the effect that the sales of the iPhone 5 could have on the industry: SMARTPHONE DEVICE WARS iPhone 5 & Galaxy S III U.S. Searches Per Week Samsung Galaxy S III reached a peak in U.S. searches during the first seven days of the iPhone 5 launch- beating levels during its own launch period. 14M 10M iPhone5 6M Galaxy S.I. Launch Launch 2M 01 June 29 June 27 July 24 Aug 21 Sept Samsung Galaxy S II Apple iPhone 5 The Galaxy S III also got a boost of 50% in average weekly online sales compared to before the launch of the iPhone 5. ACCESSORIES: RUMBLING IN THE DISTANCE iPhone Accessory Purchases at Online Retail Merchants & eBay Holidays Holidays 2012 2011 iPhone 5 Launch iPhone 4S Launch Oct '11 Dec '11 Sept '12 Dec '12 Online iPhone accessory purchases in September 2012 reached approximately the same levels as in December 2011, surpassing when the iPhone 45 launched in October 2011. As the holiday season nears, sales are on track to reach record levels. A LIGHTNING STRIKE For all online sales at top 100 retailers. 10000000000 1 Lightning adapter was sold for every 10 iPhone 5 devices sold -25% sold on Amazon -75% sold on Apple.com Initial data reveals that a majority of online iPhone 5 purchasers are not picking up the Lightning port adapter, suggesting that consumers plan on buying new Lightning-compatible hardware. ? alarm clock media transmitter sound dock car charger As Apple releases more devices, and accessory manufacturers create new and innovative products with Lightning ports, the new standard will create an unparalleled opportunity for all stakeholders, especially in the upcoming 2012 holiday season. O comScORE. October 2012 1. "iPhone 5 and Galaxy S III U.S. Weekly Search Activity", comScore Custom Search Analytics, U.S., June 1, 2012 - October 4, 2012 2. "Online iPhone Accessory Purchase Behavior (Retail and eBay) Indexed to October 2011 Online Sales", comScore Custom e-Commerce Analytics, U.S., September 2011 - September 2012 3. "Online Retail iPhone 5 Lightning Adapter Purchase Behavior", comScore Custom e-Commerce Analytics, U.S., September 14 - September 30, 2012 This infographic is based on a comScore Voices blog post. Learn how comScore can help you at www.comscore.com. © 2012 comScore, Inc.