IPhone5: Making Waves Across the Smartphone Market
With millions of consumers now carrying the latest iPhone in their pocket, it���s worth examining the effect that the sales of the iPhone 5 could have on the industry:
Smartphone Device Wars
iPhone 5 & Galaxy S III U.S. Searches per Week
Samsung Galaxy S III reached a peak in U.S. searches during the first seven days of the iPhone 5 launch ﾊﾗﾖ beating levels during its own launch period.
Galaxy S III Launch
IPhone 5 Launch
01 June 29 June 27 July 24 Aug 21 Sept
Samsung Galaxy S III Apple iPhone 5
The Galaxy S III also got a boost of 50% in average weekly online sales
compared to before the launch of the iPhone 5.
Rumbling in the distance
iPhone Accessory Purchases at Online
Retail Merchants & eBay
iPhone 4s Launch Holidays 2011 iPhone 5 Launch Holidays 2012
Oct ���11 Dec ���11 Sept ���12 Dec ���12
Online iPhone accessory purchases in September 2012 reached approximately
the same levels as in December 2011, surpassing when the iPhone 4S
launched in October 2011. As the holiday season nears, sales are on
track to reach record levels.
A Lightning Strike
For all online sales at top 100 retailersﾊﾗ_
1 Lightning adapter was sold for every 10 iPhone 5 devices sold
sold on Amazon
sold on Apple.com
Initial data reveals that a majority of online iPhone 5 purchasers are not picking
up the Lightning port adapter, suggesting that consumers plan on buying
new Lightning-compatible software.
sound dock alarm clock car charger media transmitter ?
As Apple releases more devices, and accessory manufacturers create new and innovative products with Lightning ports, the new standard will create an
unparalleled opportunity for all stakeholders, especially in the upcoming
2012 holiday season.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.