iPad vs Magazines

iPad vs Magazines vell DIVING IN UCUS POPNI SCIE WIRE THE 113 FUNNEST TES ERGY ISSUE Power Your Home JOKES IN THE ECONOMY STINKS. HOW IT WORKS SPECIAL SEARCH SEARCH Since Apple released the iPad in April 2010, 3 million people people have dropped $499 (or more) to get their hands on one. Many bought it believing that iPad would be the future of book and magazine consumption. And publishers quickly began pumping out iPad editions of their products. So how are iPad magazines faring so far? Will said predictions come true? What will it take for digital magazines to replace their print editions? iPad vs Magazines www.printingchoice.com Magazines in the United States 1,133 Magazines sales in the United States -$4.5 billion Magazines with official iPad apps -40 (as of July 2010) SOURCE: MAGAPPS.COM Cheer a ARR Reader's Digest Will You Still Get Yours? Dangerous Ideas Ahead Who To Keep Out. Lmle Cürtis Reader's Digest AARP WIRED MOST MAGS SOLD MOST SUBSCRIBERS MOST IPAD MAG SALES (8 MILLION/MONTH) (24 MILLION) (95,000/MONTH) NO MAGAZINES OFFER SUBSCRIPTIONS FOR IPAD APPS YET. APPLE ONLY ALLOWS PUBLISHERS TO SELL SINGLE COPIES. The Pricing Problem Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. ME The Case Against Šummer Vacation Weant althadimeking ourka waly the whocmk de 1 ISSUE 1 ISSUE TIME $4-99 $4.95 Magazine 1 YEAR 1 YEAR $20.00 $254.00 VANTYFAIR (GREEN CAVER THAN ISSUE 1 ISSUE 1 ISSUE $4.95 VANITY FAIR $4-99 CBERT F KE 1 YEAR A NEW AMERICAN REVOLUTION 1 YEAR $15.00 $59.88 NSTRANGLER WIRED'S FIRST IPAD APP SOLD MORE THAN NEWSSTAND COPIES... THE OST TO ALL TEE WIRED The $4.99 Web is 1 ISSUE 1 ISSUE $4.99 dead. 1 YEAR 1 YEAR $10.00 $59.88 THOUGH THAT'S ONLY 13% OF THE PRINT EDITION'S CIRCULATION. MA IM oseLL Fantity ALICE eve 1 ISSUE MAXIM $2.99 1 ISSUE $5.99 MAGAZINE 1 YEAR 1 YEAR $10.00 $35.88 ROCK& ROLL FASHION ORE From GQ'S FIRST IPAD APP ISSUE SOLD JUST 365 COPIES Why John DEP GO 1 ISSUE 1 ISSUE $4.99 $2.99 SHOCKEY 1 YEAR 1 YEAR $12.00 $35.88 GLAUR Miten ETings That Guns Secretiy The 1 ISSUE 1 ISSUE $3.99 GLAMOUR $3.99 1 YEAR Your Body 1 YEAR $10.00 $47.88 STEM-CELL TOURISM POPULAR 28 SCIENCE ECOTOPIA THE FUTURE OF THE ENOENT 1 ISSUE 1 ISSUE $3.99 $4.99 POPULAR SCIENCE 1 YEAR 1 YEAR PLUS: $12.00 $59.88 ew Dapers Celd To MATCH THE MAGAZINE INDUSTRY'S $4.5 BILLION ANNUAL PRINT REVENUE, (OR, ASSUMING PUBLISHERS COULD MAKE $25 PER ISSUE PER SUBSCRIBER IN ADVERTISING, 900 MILLION $4.99 IPAD APPS WOULD THEY'D NEED TO SELL 54 MAGAZINE APPS TO EVERY IPAD OWNER, FOR $4.99 EACH) NEED TO BE SOLD. Sources: Folio Mag, Business Insider, Apple printingchoice www. .com iPad vs Magazines vell DIVING IN UCUS POPNI SCIE WIRE THE 113 FUNNEST TES ERGY ISSUE Power Your Home JOKES IN THE ECONOMY STINKS. HOW IT WORKS SPECIAL SEARCH SEARCH Since Apple released the iPad in April 2010, 3 million people people have dropped $499 (or more) to get their hands on one. Many bought it believing that iPad would be the future of book and magazine consumption. And publishers quickly began pumping out iPad editions of their products. So how are iPad magazines faring so far? Will said predictions come true? What will it take for digital magazines to replace their print editions? iPad vs Magazines www.printingchoice.com Magazines in the United States 1,133 Magazines sales in the United States -$4.5 billion Magazines with official iPad apps -40 (as of July 2010) SOURCE: MAGAPPS.COM Cheer a ARR Reader's Digest Will You Still Get Yours? Dangerous Ideas Ahead Who To Keep Out. Lmle Cürtis Reader's Digest AARP WIRED MOST MAGS SOLD MOST SUBSCRIBERS MOST IPAD MAG SALES (8 MILLION/MONTH) (24 MILLION) (95,000/MONTH) NO MAGAZINES OFFER SUBSCRIPTIONS FOR IPAD APPS YET. APPLE ONLY ALLOWS PUBLISHERS TO SELL SINGLE COPIES. The Pricing Problem Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. ME The Case Against Šummer Vacation Weant althadimeking ourka waly the whocmk de 1 ISSUE 1 ISSUE TIME $4-99 $4.95 Magazine 1 YEAR 1 YEAR $20.00 $254.00 VANTYFAIR (GREEN CAVER THAN ISSUE 1 ISSUE 1 ISSUE $4.95 VANITY FAIR $4-99 CBERT F KE 1 YEAR A NEW AMERICAN REVOLUTION 1 YEAR $15.00 $59.88 NSTRANGLER WIRED'S FIRST IPAD APP SOLD MORE THAN NEWSSTAND COPIES... THE OST TO ALL TEE WIRED The $4.99 Web is 1 ISSUE 1 ISSUE $4.99 dead. 1 YEAR 1 YEAR $10.00 $59.88 THOUGH THAT'S ONLY 13% OF THE PRINT EDITION'S CIRCULATION. MA IM oseLL Fantity ALICE eve 1 ISSUE MAXIM $2.99 1 ISSUE $5.99 MAGAZINE 1 YEAR 1 YEAR $10.00 $35.88 ROCK& ROLL FASHION ORE From GQ'S FIRST IPAD APP ISSUE SOLD JUST 365 COPIES Why John DEP GO 1 ISSUE 1 ISSUE $4.99 $2.99 SHOCKEY 1 YEAR 1 YEAR $12.00 $35.88 GLAUR Miten ETings That Guns Secretiy The 1 ISSUE 1 ISSUE $3.99 GLAMOUR $3.99 1 YEAR Your Body 1 YEAR $10.00 $47.88 STEM-CELL TOURISM POPULAR 28 SCIENCE ECOTOPIA THE FUTURE OF THE ENOENT 1 ISSUE 1 ISSUE $3.99 $4.99 POPULAR SCIENCE 1 YEAR 1 YEAR PLUS: $12.00 $59.88 ew Dapers Celd To MATCH THE MAGAZINE INDUSTRY'S $4.5 BILLION ANNUAL PRINT REVENUE, (OR, ASSUMING PUBLISHERS COULD MAKE $25 PER ISSUE PER SUBSCRIBER IN ADVERTISING, 900 MILLION $4.99 IPAD APPS WOULD THEY'D NEED TO SELL 54 MAGAZINE APPS TO EVERY IPAD OWNER, FOR $4.99 EACH) NEED TO BE SOLD. Sources: Folio Mag, Business Insider, Apple printingchoice www. .com iPad vs Magazines vell DIVING IN UCUS POPNI SCIE WIRE THE 113 FUNNEST TES ERGY ISSUE Power Your Home JOKES IN THE ECONOMY STINKS. HOW IT WORKS SPECIAL SEARCH SEARCH Since Apple released the iPad in April 2010, 3 million people people have dropped $499 (or more) to get their hands on one. Many bought it believing that iPad would be the future of book and magazine consumption. And publishers quickly began pumping out iPad editions of their products. So how are iPad magazines faring so far? Will said predictions come true? What will it take for digital magazines to replace their print editions? iPad vs Magazines www.printingchoice.com Magazines in the United States 1,133 Magazines sales in the United States -$4.5 billion Magazines with official iPad apps -40 (as of July 2010) SOURCE: MAGAPPS.COM Cheer a ARR Reader's Digest Will You Still Get Yours? Dangerous Ideas Ahead Who To Keep Out. Lmle Cürtis Reader's Digest AARP WIRED MOST MAGS SOLD MOST SUBSCRIBERS MOST IPAD MAG SALES (8 MILLION/MONTH) (24 MILLION) (95,000/MONTH) NO MAGAZINES OFFER SUBSCRIPTIONS FOR IPAD APPS YET. APPLE ONLY ALLOWS PUBLISHERS TO SELL SINGLE COPIES. The Pricing Problem Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. ME The Case Against Šummer Vacation Weant althadimeking ourka waly the whocmk de 1 ISSUE 1 ISSUE TIME $4-99 $4.95 Magazine 1 YEAR 1 YEAR $20.00 $254.00 VANTYFAIR (GREEN CAVER THAN ISSUE 1 ISSUE 1 ISSUE $4.95 VANITY FAIR $4-99 CBERT F KE 1 YEAR A NEW AMERICAN REVOLUTION 1 YEAR $15.00 $59.88 NSTRANGLER WIRED'S FIRST IPAD APP SOLD MORE THAN NEWSSTAND COPIES... THE OST TO ALL TEE WIRED The $4.99 Web is 1 ISSUE 1 ISSUE $4.99 dead. 1 YEAR 1 YEAR $10.00 $59.88 THOUGH THAT'S ONLY 13% OF THE PRINT EDITION'S CIRCULATION. MA IM oseLL Fantity ALICE eve 1 ISSUE MAXIM $2.99 1 ISSUE $5.99 MAGAZINE 1 YEAR 1 YEAR $10.00 $35.88 ROCK& ROLL FASHION ORE From GQ'S FIRST IPAD APP ISSUE SOLD JUST 365 COPIES Why John DEP GO 1 ISSUE 1 ISSUE $4.99 $2.99 SHOCKEY 1 YEAR 1 YEAR $12.00 $35.88 GLAUR Miten ETings That Guns Secretiy The 1 ISSUE 1 ISSUE $3.99 GLAMOUR $3.99 1 YEAR Your Body 1 YEAR $10.00 $47.88 STEM-CELL TOURISM POPULAR 28 SCIENCE ECOTOPIA THE FUTURE OF THE ENOENT 1 ISSUE 1 ISSUE $3.99 $4.99 POPULAR SCIENCE 1 YEAR 1 YEAR PLUS: $12.00 $59.88 ew Dapers Celd To MATCH THE MAGAZINE INDUSTRY'S $4.5 BILLION ANNUAL PRINT REVENUE, (OR, ASSUMING PUBLISHERS COULD MAKE $25 PER ISSUE PER SUBSCRIBER IN ADVERTISING, 900 MILLION $4.99 IPAD APPS WOULD THEY'D NEED TO SELL 54 MAGAZINE APPS TO EVERY IPAD OWNER, FOR $4.99 EACH) NEED TO BE SOLD. Sources: Folio Mag, Business Insider, Apple printingchoice www. .com iPad vs Magazines vell DIVING IN UCUS POPNI SCIE WIRE THE 113 FUNNEST TES ERGY ISSUE Power Your Home JOKES IN THE ECONOMY STINKS. HOW IT WORKS SPECIAL SEARCH SEARCH Since Apple released the iPad in April 2010, 3 million people people have dropped $499 (or more) to get their hands on one. Many bought it believing that iPad would be the future of book and magazine consumption. And publishers quickly began pumping out iPad editions of their products. So how are iPad magazines faring so far? Will said predictions come true? What will it take for digital magazines to replace their print editions? iPad vs Magazines www.printingchoice.com Magazines in the United States 1,133 Magazines sales in the United States -$4.5 billion Magazines with official iPad apps -40 (as of July 2010) SOURCE: MAGAPPS.COM Cheer a ARR Reader's Digest Will You Still Get Yours? Dangerous Ideas Ahead Who To Keep Out. Lmle Cürtis Reader's Digest AARP WIRED MOST MAGS SOLD MOST SUBSCRIBERS MOST IPAD MAG SALES (8 MILLION/MONTH) (24 MILLION) (95,000/MONTH) NO MAGAZINES OFFER SUBSCRIPTIONS FOR IPAD APPS YET. APPLE ONLY ALLOWS PUBLISHERS TO SELL SINGLE COPIES. The Pricing Problem Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. ME The Case Against Šummer Vacation Weant althadimeking ourka waly the whocmk de 1 ISSUE 1 ISSUE TIME $4-99 $4.95 Magazine 1 YEAR 1 YEAR $20.00 $254.00 VANTYFAIR (GREEN CAVER THAN ISSUE 1 ISSUE 1 ISSUE $4.95 VANITY FAIR $4-99 CBERT F KE 1 YEAR A NEW AMERICAN REVOLUTION 1 YEAR $15.00 $59.88 NSTRANGLER WIRED'S FIRST IPAD APP SOLD MORE THAN NEWSSTAND COPIES... THE OST TO ALL TEE WIRED The $4.99 Web is 1 ISSUE 1 ISSUE $4.99 dead. 1 YEAR 1 YEAR $10.00 $59.88 THOUGH THAT'S ONLY 13% OF THE PRINT EDITION'S CIRCULATION. MA IM oseLL Fantity ALICE eve 1 ISSUE MAXIM $2.99 1 ISSUE $5.99 MAGAZINE 1 YEAR 1 YEAR $10.00 $35.88 ROCK& ROLL FASHION ORE From GQ'S FIRST IPAD APP ISSUE SOLD JUST 365 COPIES Why John DEP GO 1 ISSUE 1 ISSUE $4.99 $2.99 SHOCKEY 1 YEAR 1 YEAR $12.00 $35.88 GLAUR Miten ETings That Guns Secretiy The 1 ISSUE 1 ISSUE $3.99 GLAMOUR $3.99 1 YEAR Your Body 1 YEAR $10.00 $47.88 STEM-CELL TOURISM POPULAR 28 SCIENCE ECOTOPIA THE FUTURE OF THE ENOENT 1 ISSUE 1 ISSUE $3.99 $4.99 POPULAR SCIENCE 1 YEAR 1 YEAR PLUS: $12.00 $59.88 ew Dapers Celd To MATCH THE MAGAZINE INDUSTRY'S $4.5 BILLION ANNUAL PRINT REVENUE, (OR, ASSUMING PUBLISHERS COULD MAKE $25 PER ISSUE PER SUBSCRIBER IN ADVERTISING, 900 MILLION $4.99 IPAD APPS WOULD THEY'D NEED TO SELL 54 MAGAZINE APPS TO EVERY IPAD OWNER, FOR $4.99 EACH) NEED TO BE SOLD. Sources: Folio Mag, Business Insider, Apple printingchoice www. .com iPad vs Magazines vell DIVING IN UCUS POPNI SCIE WIRE THE 113 FUNNEST TES ERGY ISSUE Power Your Home JOKES IN THE ECONOMY STINKS. HOW IT WORKS SPECIAL SEARCH SEARCH Since Apple released the iPad in April 2010, 3 million people people have dropped $499 (or more) to get their hands on one. Many bought it believing that iPad would be the future of book and magazine consumption. And publishers quickly began pumping out iPad editions of their products. So how are iPad magazines faring so far? Will said predictions come true? What will it take for digital magazines to replace their print editions? iPad vs Magazines www.printingchoice.com Magazines in the United States 1,133 Magazines sales in the United States -$4.5 billion Magazines with official iPad apps -40 (as of July 2010) SOURCE: MAGAPPS.COM Cheer a ARR Reader's Digest Will You Still Get Yours? Dangerous Ideas Ahead Who To Keep Out. Lmle Cürtis Reader's Digest AARP WIRED MOST MAGS SOLD MOST SUBSCRIBERS MOST IPAD MAG SALES (8 MILLION/MONTH) (24 MILLION) (95,000/MONTH) NO MAGAZINES OFFER SUBSCRIPTIONS FOR IPAD APPS YET. APPLE ONLY ALLOWS PUBLISHERS TO SELL SINGLE COPIES. The Pricing Problem Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. ME The Case Against Šummer Vacation Weant althadimeking ourka waly the whocmk de 1 ISSUE 1 ISSUE TIME $4-99 $4.95 Magazine 1 YEAR 1 YEAR $20.00 $254.00 VANTYFAIR (GREEN CAVER THAN ISSUE 1 ISSUE 1 ISSUE $4.95 VANITY FAIR $4-99 CBERT F KE 1 YEAR A NEW AMERICAN REVOLUTION 1 YEAR $15.00 $59.88 NSTRANGLER WIRED'S FIRST IPAD APP SOLD MORE THAN NEWSSTAND COPIES... THE OST TO ALL TEE WIRED The $4.99 Web is 1 ISSUE 1 ISSUE $4.99 dead. 1 YEAR 1 YEAR $10.00 $59.88 THOUGH THAT'S ONLY 13% OF THE PRINT EDITION'S CIRCULATION. MA IM oseLL Fantity ALICE eve 1 ISSUE MAXIM $2.99 1 ISSUE $5.99 MAGAZINE 1 YEAR 1 YEAR $10.00 $35.88 ROCK& ROLL FASHION ORE From GQ'S FIRST IPAD APP ISSUE SOLD JUST 365 COPIES Why John DEP GO 1 ISSUE 1 ISSUE $4.99 $2.99 SHOCKEY 1 YEAR 1 YEAR $12.00 $35.88 GLAUR Miten ETings That Guns Secretiy The 1 ISSUE 1 ISSUE $3.99 GLAMOUR $3.99 1 YEAR Your Body 1 YEAR $10.00 $47.88 STEM-CELL TOURISM POPULAR 28 SCIENCE ECOTOPIA THE FUTURE OF THE ENOENT 1 ISSUE 1 ISSUE $3.99 $4.99 POPULAR SCIENCE 1 YEAR 1 YEAR PLUS: $12.00 $59.88 ew Dapers Celd To MATCH THE MAGAZINE INDUSTRY'S $4.5 BILLION ANNUAL PRINT REVENUE, (OR, ASSUMING PUBLISHERS COULD MAKE $25 PER ISSUE PER SUBSCRIBER IN ADVERTISING, 900 MILLION $4.99 IPAD APPS WOULD THEY'D NEED TO SELL 54 MAGAZINE APPS TO EVERY IPAD OWNER, FOR $4.99 EACH) NEED TO BE SOLD. Sources: Folio Mag, Business Insider, Apple printingchoice www. .com