iPad app transforms boring into entertaining
HYUNDAI EQUUS EQUUS DRIVER INFORMATION SYSTEM OWNER'S MANUAL H HYUNOAI With the Equus app for iPad, Hyundai transformed the boring task of reading manual into an entertaining and useful activity. car's EQUUS FEATURES Auto- manufacturers are giving added value by incorporating mobile applications with useful features into their cars. The Equus Experience is a built in guide that gives the user everything they needs to know about the car. Map with Hyundai dealers and service centers with Interactive demo video guide through Equus features and quick reference guide scheduling options Rear passenger massage and relaxation therapy Vehicle safety feature demonstration: Lane Departure Warning System and Adaptive Headlights activation BEST APP MARKETING TOOLS Does your business really need a mobile application? A survey in the US shows that mobile apps are playing a big role in consumers' buyer behaviour: Use mobile applications to search for local businesses 92% 72% buy as a result of smartphone search 53% 97% Open push notifications received on smartphones Judge a brand by the quailty of its mobile app Survey by Click Fox: 2001 US market FUTURE OF MOBILE APPS 1in 4 apps is downloaded but never used. If done well, mobile apps offer your customers useful services, increasing loyalty. Location based: boost consumer loyalty by meeting needs according to user behaviour and location Key features to consider: Near field communication: increases convenience with easier payment processes through phone data exchange 800 600 Mobile advertising: monetize free content and apps with targeted advertising 400 200 Social sharing: increase brand awareness by facilitating word of mouth and sharing with friends Social LBS NFC Ads So Co Mo Social Cloud Mobile Sources http://itunes.apple.com/us/app/2012-hyundai-equus-experience/id496317538?mt=8 http://www.isuppli.com/
iPad app transforms boring into entertaining
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