Investing and Social Media

INVESTING & social media social medic There is no question that currently, social media is a hot topic in the marketing world. Social media These communication platforms seem even more attractive when social media specialists start quoting statistics such as: More than half of consumers say that they are more likely to recommend a brand after becoming a Facebook fan." Over one-third of marketers have generated leads using Twitter.' 56% 34% IF IT IS SO WONDERFUL, WHY ARE MANY FINANCIAL ADVISORS WARY OF THIS LEAD-GENERATION TOOL? Many advisors are regulated by the SEC, and although the government agency provided social media "guidelines" for advisors, there is just enough gray area to be dangerous. Additionally, advisors have found social media to be a less lucrative tool than they initially thought it might be.? Find new prospects 19% "Using social media has 23% Generate practice awareness 18% 21% Increase revenue or fees helped me to..." I 2009 I 2011 Differentiate my practice from competitors 16% 6% BUT, ADVISORS WHO REJECT SOCIAL MEDIA MAY BE MISSING A HUGE OPPORTUNITY Millionaire investors continue to increase their usage of social media 56% 46% 31% I 2011 I 2012 19% 8% 3% facebook Linked in twitter facebook 35% Linked in 51% twitter 55% Many of these investors are interested in receiving financial advice via these communication platforms. SO WHAT'S A FINANCIAL ADVISOR TO DO? "If advisors are going to use social media effectively, they have to learn how to create content, and how to insert themselves into the conversation." - Ron Shevlin, Senior Analyst at Aite Group MILLIONAIRE BROUGHT TO YOU BY CORNER MILLIONAIRE CORNER awaited-social-media-guidelines-disciplines-adviser-social-media Other data sources: 1. www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/ 2. wealthmanagement.com/practice-management/sec-issues-long- 3. wealthmanagement.com/practice-management/aite-bloom-coming-rose-social-media