Introducing the #FACEBOOKHASHTAG

INTRODUCING THE #FACEBOOKHASHTAG DESPITE ITS MORE THAN 1 BILLION ACTIVE USERS, FACEBOOK HASN'T OFFERED AN EASY WAY FOR MARKETERS TO TRACK TRENDING CONVERSATIONS – UNTIL NOW. IN OUT THE FIRST OF SEVERAL FEATURES THAT WILL IMPROVE TREND-TRACKING: FACEBOOK HASHTAGS. THESE WILL SOON BE AVAILABLE FACEBOOK STARTED ROLLIN TO ALL USERS, AND MARKETERS HAD BETTER BE PREPARED. RECENT VIRAL CONVERSATIONS ON FACEBOOK 88-100 >1.5 million Compared to only >66.5 million 29% million mentions of the 367,000 "Red Wedding" mentions on mentions episode of of those Twitter of the GAMEOF THRONES Americans are on who Oscars Facebook during watched in 2013 prime-time TV the show Yet despite all these interactions, there hasn't been an easy way to track trends on Facebook. Hashtags will change that. HOW DO FACEBOOK HASHTAGS WORK? Click on a hashtag, and you'll see: •A feed displaying other people's hashtagged posts •Related posts on Pages You can also: Search for hashtags View hashtags that originated on other sites MARKETERS ALREADY LOVE FACEBOOK HASHTAGS Within 1 month of the hashtag launch, 3 in 4 of media-buying firm OMD's clients (which include PepsiCo, GE, and Levi's) had already used Facebook hashtags of top UK >9.3 million brands had 61% Facebook interactions were related to the 2013 BET done the Awards, which encouraged public Facebook posting same with the hashtag #BETAwards What are the advantages? Access to WHICH IS AND MORE THAN You Comments >1.1 billion active control with hashtags monthly Facebook whether won't show up users your posts show up 15.5% in hashtag of the world's population the number of active Twitter users searches HOW MARKETERS CAN USE FACEBOOK HASHTAGS Track your "campaign" conversations Open your Twitter chats to a broader audience Pay to trend Seek out This feature isn't related yet available, but probably hashtags Allows you to identify Facebook offers a larger Similar hashtags customers who are will be soon community with which to will also appear in actively interested in interact – if posts are public search results Track mobile conversations your brand So make sure to encourage Hashtag support for public posting in hashtag Facebook's mobile site conversations, since only is now available 29% of all Facebook users make their posts public Will you be ready for Facebook hashtags? SOURCES https://www.facebook.com/help/587836257914341 http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook http://mashable.com/2013/07/11/marketers-experiment-with-facebooks-hashtags http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook http://techcrunch.com/2013/06/27/facebook-related-hashtags http://www.census.gov/popclock/ http://www.entrepreneur.com/article/227125 http://www.pcmag.com/article2/0,2817,2421178,00.asp facebook 1O 1021PM facebook