Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several...
features that will improve trend-tracking: Facebok hashtags.
How do Facebook hashtag work?
Click on a hashtag, and you’ll see:
» A feed displaying other people’s hashtagged posts
» Related posts on Pages
You can also:
» Search for hashtags
» View hashtags that originated on other sites
How marketers can use Facebook hashtags:
» Track your “campaign” conversions – Allows you to identify customers who are actively interested in your brand.
» Track mobile conversions – Hashtag support for Facebook’s mobile site is now available
» Open your Twitter chats to a broader audience – Facebook offers a larger community with which to interact – if posts are public
» Seek out related hashtags – Similar hashtags will also appear in search results
Tip: Make sure to encourage public postings in hashtag conversions, since only 29% of all Facebook users make their posts public.
Are you using Facebook hashtags in your marketing efforts?
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