An Ode to the Organic Link

an ode to the ORGANIC LINK AND НOW GOOGLE MADE THEM IRRELE V ANT REL= Google “NOFOLLOW* <A HREF /> A META TAG USED TO REMOVE THE <A HREF /> «A HREF <A HREF /> AHREF> AUTHORITY PASSED BY A LINK <A HREF/> In January of 2005 Google released the NoFollow tag-a meta tag used to remove the authority passed by a link-and publicized it as in an attempt to prevent blog comment spam. Soon after, Google "suggested" the NoFollow tag be applied to all paid links by threatening to penalize webmasters who did not apply the NoFollow tag to paid links. Ironically, blog comment spamming is exponentially more popular today than it was 7 years ago when the NoFollow tag was released. Google ramped up fear mongering over link buying & selling. The possibility of being penalized for links that could simply be perceived as being paid resulted in many publishers restricting the sites they linked to, paid or unpaid. ..penalized for links that could simply be perceived as being paid... GOOGLE.CO.JP 8 While publicly speaking against paid, or "sponsored" blog posts, Google enlisted a team bloggers for its own paid link campaign to improve its market share in Japan. After public outcry, Matt Cutts announced that Google had decreased the PageRank of Google.Co.Jp from 9 to 5. This page rank decrease occurred in February of 2009. PUBLIC OUTCRY PAGERANK PAGERANK Today, Google Japan is a PR 8. GOOGLE ENLISTED A TEAM OF BLOGGERS FOR IT'S OWN PAID LINK CAMPAIGN UNINTENDED CONSEQUENCES PAYPAL ID'S BECAME MORE COM- MON IN LINK REQUEST EMAILS than sincere offers to help someone with their site. As such, email link requests lost their efficiency and became shrouded with back corner deals. Like most other systematic changes, the NoFollow tag had unin- tended consequences. In particular, the NoFollow tag gave rise to content farms like eHow, and PageRank black holes like Wikipedia, which hoarded Pag- eRank by placing NoFollow on all outbound links. $ LARGE CORPORATIONS BE- GAN SHOWERING BLOGGERS WITH GIFTS in a successful attempt to buy exposure for pennies on the dollar. In exchange, bloggers began to expect payment to link to, and in some cases even mention, another website. CONTENT SOURCE WIKI- PEDIA CONTENT SOURCE ..link requests became CONTENT SOURCE back corner deals... REL ,NOFOLLOW <A HREF /> WEB &ARTICLE DIRECTORIES OLLOW REI A HREF /> TWITTER A HREF /> FACEBOOK GOOGLE+ AHREF /> AHREF/ Google *738 MOT10JON 138 MO1101ON 13 <A HREF /> GOOGLE, THE SELF-PROCLAIMED MORAL ARBITER OF WEB, PROCLAIMS WEB AND ARTICLES DIRECTORIES AREN'T "LEGITIMATE" SOURCES OF AUTHORITY and pre- vents many of them from being indexed or passing link juice. Ironically, few directories pass authority and many of them that do charge hundreds of dollars for a listing. The rise of social media platforms like Twitter, Face- book & Google- make people less likely to post links on blogs and more likely to share links on social media sites. Most SOCIAL MEDIA SITES WRAP OUTBOUND LINKS IN THE AFOREMENTIONED REL="NOFOLLOW" TAG, rendering them incapable of passing authority. GOOGLE ENGINEERS BEGIN SELECTIVELY DEVALUING ANY LINKS THEY DEEM AFFILIATE LINKS by another affililate, Google stopped crediting THEN 5Google later invested in Viglink, an AUTO- SEO Book's links. When SEO Book's affiliate program was outed MATED, PAID LINK, AFFILIATE network! Google got much more sophisticated at filtering and/or penalizing unnatural link profiles. As a result, GETTING AN ORGANIC In 2011 Google introduced Panda, which hit some sites across- the-board. EVEN IF YOUR SITE HAD A GREAT LINK PROFILE, IT COULD STILL GET HIT if it had poor usage metrics or other new negative signals. Google also ramped up on ARBI- TRARY EDITORIAL PENALTIES AGAINST SOME SMALL BUSINESS WEBSITES-- SPIKE IN LINKS BRINGS ALONG A using labels like "doorway pages"-to knock out networks of retail sites. CERTAIN DEGREE OF RISK. Google began to invest down- stream in the search ecosystem. In addi- tion to well known verticals like: Weight on site authority & brand also allowed BIGGER BRANDS TO RANK INTERNAL PAGES WITHOUT * YOUTUBE * GOOGLE PLACES * GOOGLE PRODUCT SEARCH * GOOGLE BOOKS REQUIRING THEM TO BUILD LINKS. Google's relevancy algorithms moved beyond being primarily link focused to include user experience signals. The user experience signals are often inextricably associ- ated with brand. Google also invested in Google continues to give Ad- Words ads more and more screen real ADWORDS * BEATTHATQUOTE (CREDIT CARDS) * WHALESHARK MEDIA (COUPONS) * ITA SOFTWARE (TRAVEL) estate in the search results, giving organic results less share of search. MANY OF THE LARGEST PUBLISHERS HAVE MULTIPLE PROPERTIES THAT ARE HOSTED ON SEPARATE SERVERS AND WEBSITE PARENT COMPANY CROSS-LINK ACROSS THESE PROPERTIES IN ORDER TO GAME THE ALGORITHM WEBSITE WEBSITE * These same publishers often have back alley alliances with other large publishers, resulting in mutual domination of the search results. WEBSITE * Many publishers & vertical ad networks secretly include "SEO links" as part of their advertising programs, i.e. paid links. PARENT COMPANY WEBSITE * Media companies have implemented enterprise-level technologies to automate internal cross-linking in an effort to push their own website higher in the search results for targeted words and phrases. в PRODUCED BY: DESIGN BY: SEOBOOK LUMIN İNTERACTIVE (SEOBook.com) (LuminConsulting.com) SOURCES http://www.sugarrae.com/seo-sphere/google-invests-in-creating-automated-paid-links/ http://googleblog.blogspot.com/2005/01/preventing-comment-spam.html http://forrester.typepad.com/groundswell/2009/03/by-josh-bernoff.html http://www.mattcutts.com/blog/sponsored-conversations/ MOFOLLOW |2011 CORPORATIONS 6007 OFOL BRANDS