Interesting Cyber Monday Trends

CYBER MONDAY ONLINE SHOPPING TRENDS Since 2005, Cyber Monday has given online shoppers a chance to save big on their holiday shopping from the warm glow of their web browsers. To celebrate, we're taking a look back at the history of the holiday, along with some of its most pervading trends – all to prep you for the best Cyber Monday ever! CYBER MONDAY MILESTONES of online retailers report 77% a surge in spending on the Monday after Thanksgiving 2004 " CYBER MONDAY" National Retail 2005 Federation coins the term Retailers officially HUGE recognize Cyber Monday and offer DEALS on the day 2006 Cyber Monday sales surpass $1 BILLION 2010 OVERALL SPENDING ON THE RISE $2,000 Millions million $2,000 – $1,700 million $1,400 $1,300 $1,200 $1,500 - million million million $846 $887 million $1.000 - $730 million $610 million million $0 2006 2007 2008 2009 2010 2011 2012 2013 2014 INDIVIDUAL SPENDING BETTER TO GIVE.? IN DECLINE (AVERAGE COST CYBER MONDAY ORDER) INDIVIDUAL 4 OF CYBER MONDAY/BLACK FRIDAY SHOPPERS BUY GIFTS FOR THEMSELVES $200 $150 $100 $50 $0 2011 2012 2013 2014 BREAKDOWN BY DEVICE MOBILE BREAKDOWN 78% Desktop Computers ($156 billion) 79% ios 12.9% $258 million) Tablets 21% Android 9.1% Smartphones ($182 million) SHOPPING TRENDS AM 10:00 12 3 BEST DEALS OCCUR 6 BEFORE 10 A.M. EST (AVERAGE DISCOUNT OF 23%) BIGGEST PEAK IN SHOPPING HAPPENS 00:600 SHOPPERS SPEND AN AVERAGE OF BETWEEN NOON AND 3 P.M. EST 6 MINUTES BROWSING ON CYBER MONDAY HOW WILL THEY SAVE? 78% DEALS 76% FREE SHIPPING 55% STOREWIDE DISCOUNTS 47% COUPONS 30% CASH BACK 10 20 30 40 50 60 70 80 WHAT ARE THEY SHOPPING FOR? APPAREL 49% ELECTRONICS 36% TOYS AND GAMES 34% MEDIA 33% HOME GOODS 24% MOBILE 14% AVERAGE ORDER BY RETAIL CATEGORY DEPARTMENT STORE HEALTH AND BEAUTY HOME GOODS APPAREL $247.59 $146.07 $100.67 $57.94 (up 10,9% from last year) (up 9.7% from last year) (down 2.1% from last year) (down 3.8% from last year) BEST-SELLING CYBER MONDAY ITEMS (From the four major Cyber Monday retaiſers) Amazon.com Walmart.com Target.com BestBuy.com AMAZON KINDLE FIRE HD 7, 8GB APPLĚ IPAD MINI, 16 GB TARGET BEAUTY BOX FOR HIM APPLÉ IPAD MINI, 16 GB EMPLOYERS RESPOND TO CYBER MONDAY 42% allow limited access to retail sites on 7% OF HR REPS Cyber Monday REPORT HAVING TO 30% REPRIMAND OR FIRE AN EMPLOYEE block access to FOR EXCESSIVE retail sites on Cyber Monday SHOPPING ON CYBER MONDAY 27% allow unrestricted access to retail sites on Cyber Monday 高 let 。 com http://www.fatwallet.com/blog/cyber-monday-online-shopping-trends/