Interactive Wine Menu Benefits for Managers & Guests

Interactive WIND MEN" Benefits for Managers & Guests United States Wine Consumers Tout of 4 people in the United States are considered "core" drinkers 57% Of all wine drinkers are considered "core" drinkers, meaning they drink wine on a fairly consistent basis. 93% of 175 million cases of wine sold off-premise last year were consumed by this group. Wine by the Bottle Price Points Casual Weekday Dinner 45% Customers tend to up-sell themselves about 25% higher than normal after interacting with the wine lists. 36% 14% 3% 2% under $30 $30-$49 $50-$74 $75-$99 over $100 Weekend Dinner With Friends 25% 34 35 11% 13% 7% under $30 $30-$49 $50-$74 $75-$99 over $100 Cons 10 to 20% increase in sales after implementing the high-tech wine lists. Pros Ilhe upfront cost of these high-tech wine lists can be Considerable, higher-ups at restaurants that use this technology, say lhe benefits outweigh the cons. Il123 4 ||5 6 7 ol Time Which Saves Paper Restaurants Real-time Inventory Updates $Money create the most up-to-date wine list possible Interactive Wine Menu Features - Search for wines by name, region, varietal and price. - Provides wine and food pairing suggestions. - Provides wine ratings, tasting notes from the winemaker, and interesting information about specific wine selections, - Provides wine bottle label art. - Increase customer satisfaction and service due to more detailed information on the attribules of a particular wine, corkguru f /corkguru AT YOUR SERVICE www.corkguru.com Sources: http://www.businessrecord.com/Content/Culture/culture/Article/Tableside-technology/170/832/54123, http://www.nytimes.com/2010/09/15/dining/15ipad.ht- ml?_r-08adxnnl-18adxnnix-1387203858-v1ko1RHF65BCOIPHrIP5AA, http://www.corkguru.com/how-it-works.html, http://www.winebusiness.com/news/?go-getArticles- dataid-110521