Insights that Drive Decision-Making

Growth Team Membership TM FROST & SULLIVA N CEO Research CO-SPONSOR 2013 GLOBAL MARKET RESEARCH Scip PRIORITIES SURVEY RESULTS Strategic and Competitive Intelligence Professionals Insights that Drive Decision-Making Generation of high-quality insights and demonstration of ROI continue to be top challenges for market research executives. In 2013, market research leaders should reexamine their processes and tools for integrating disparate information streams, packaging information for easy consumption, and mapping research efforts to clearly defined metrics. Access the 36-page report at FREE http://www.frost.com/sublib/display-market-insight.do?id=278714837 Key Market Research Challenges Respondents identified their top internal challenges for 2013 and the associated root causes. PRIMARY CHALLENGE AND ROOT CAUSE Ensuring research insights are Lack of process actionable and included in i reinforcement stakeholders' decision-making Market Research Resource Trends Respondents shared their expected 2013 budget and staffing levels. STAFFING LEVELS $1 Expect staffing to 67% remain constant BUDGETS Predict levels will 49% remain constant Supporting Stakeholder Decision-Making Respondents shared their perspectives on the stakeholder support activities and how they measure the ROI of their efforts. TOP ACTIVITY FOR MARKETING Conduct market 67% assessments Primary Metric + 33% Use Net Promoter or Customer Satisfaction Score TOP ACTIVITY FOR CORPORATE STRATEGY Conduct SWOT 74% analysis Primary Metric 40% Total Sales Register at http://www.frost.com/sublib/display-market-insight.do?id%3D278714837 to download a free copy of our: >"Market Research and Competitive Intelligence Priorities: 2013 Global Survey Results" SOURCE: “Market Research and Competitive Intelligence Priorities: 2013 Global Survey Results" http://www.frost.com/sublib/display-market-insight.do?id=D278714837. ORIGINAL FILE: JPG: http://bit.ly/2yhTpm; PDF: http://bit.ly/12SKZYV Growth Team Membership TM (GTM) is a best practice research and consulting program that supports executives within the functions that report to the CEO. M [email protected] O www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan