Inside the Mind of the Online Consumer

Inside The Mind of an Online Consumer With 200 million online shoppers in the U.S. spending nearly $600B, consumers have clearly embraced e-commerce. The CA Security Council commissioned Survata Consumer Research to survey U.S. consumers to gauge how security savvy they really are, and how much they trust their e-commerce infrastructure. Survata canvased 670 U.S. adults who shopped at least several times each year. Online Shopping SSL Padlock 38% refuse to proceed 98%) past 'connection untrusted' message. 38% of shopping budget is spent online. 98% refuse to give credit card without padlock. A=d 97% Green Bar https understand the 42% 42% green bar means safety Trusted Entities Respondents rated their level of trust for each entity based on their ability to keep you safe from financial or privacy issues when online. Memories of Bad Stuff General Computer Security 68% either has been, or knows 100% a cybercrime victim. Most see being a victim of cybercrime likely. Your Financial 49% Institution Most have at least one device unprotected by passwords. Your Computer or Device Manufacturer happily use free Wi-Fi without 47% 43% any precautions. Certificate One third use one or twO 45% 1/3 Authorities passwords for everything. Your Operating System 44% 42% Your Carrier Your Browser 40% Recommendations Online 17% Merchants These findings point to five best practices consumers should do to keep their information safe: The Store Offering Free WiFi Update your browser to the latest version, which addresses the most current online risks. Look for "https" in the address bar. The "s" means it's secure. You should also see a padlock symbol. For an added sign that the site is authentic, look for the green browser bar and the website's name to appear in green. If your browser gives you a message about an untrusted security certificate for a website, don't proceed. Wherever possible, don't allow merchants to keep your payment information on file. E CA Security Regulated industries and e-commerce should use high validation to provide stronger trust and assurance to customers and to protect against fraud. COUNCIL